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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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What Real Estate Photography Tour Company Do You Use?

22/03/2019
14 Comments
Chip in Minnesota says: I'm looking for a tour/client portal solution for real estate photos, 360 panos, 360 tours, etc. I do both residential and commercial work. Is Tourbuzz still a viable solution? Any other solution for a real estate photography client management, publishing, sharing platform?
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What’s the Best Way to Collect Real Estate Photography Shoot Payments?

13/03/2019
16 Comments
Jeff asked the following question: Right now, I mostly do a net-30 payment policy with my existing customers, and up-front payment for new clients and "other" (FSBO, rental properties, etc).

A Video about Real Estate Photography Licensing by Jordan Powers

07/03/2019
8 Comments
Jordan Powers sent me this video he made explaining real estate photography licensing. He originally made this video to give to the agents he works with. Jordan's YouTube channel is a weekly real estate photography vlog you may want to check out. I like the idea of having a video you can give to your […]

Outsourcers Who Use Capture One for Their Editing?

11/01/2019
10 Comments
Chris asks: Does anyone know of any outsourcers who use Capture One for their editing? I have recently switched to using a Fujifilm X-T3 and have learned that Adobe processes the RAW files terribly and need to use Capture One instead.

How Many Photos Do You Deliver for a Typical Real Estate Shoot?

11/12/2018
23 Comments
Marea in Florida asks: What are professional photographers charging for additional photos now that MLS is allowing 50 images? The fact is that many MLSs have allowed unlimited photos for many many years! So this is by no means a new issue. Back in 2015, we had a fairly extensive discussion on the subject of […]

How Soon Can You Schedule a Real Estate Shoot and How Long Does It Take You to Deliver Results?

26/11/2018
Taylor in West Michigan asks: I'm wondering if you have any information on average lead times and media turnaround times for real estate photographers working full time. This question reminds me of sitting at a home seller's kitchen table with my wife after the listing clients signed a listing agreement. The first thing out of […]

Onsite Dangers for Real Estate Photographers

06/11/2018
23 Comments
Dave in Australia pointed out this article on Fstoppers titled: The Biggest Dangers Photographers Face. The article points out several  specific on-site dangers for real estate photographers: Make sure homeowners are expecting you. One Atlanta real estate photographer was shot by a surprised homeowner who wasn't notified of the shoot. Beware, many listing agents aren't […]

Outsourcing Part 2

22/10/2018
19 Comments
? This topic always seems to be controversial. There are strong opinions on both sides of the fence but despite our individual point of view, I think most of us can agree that there is a place for outsourcing in our industry. A few months ago, I wrote this article about my experience with outsourcing. I could […]

Listing Photos Should Be Removed from Real Estate Sites after Sale!

28/08/2018
Brian Balduf, CEO of VHT.com has recently pointed out that: A small "ask for help" type article in a small local paper about listing photographs being used after the sale, got picked up by Realtor Magazine. Stories like this definitely help in our argument that it’s not just an issue for photographers; it’s a consumer […]

What Should Real Estate Photographers Charge for Travel?

21/08/2018
9 Comments
Ashley in South Carolina asks: At what distance/mileage do you recommend charging a "travel" fee and what are the typical rates? As far as what to charge for your mileage and time, here are some considerations:

Creating and Printing Flyers for Real Estate Agents

20/08/2018
12 Comments
John in St Louis asks: Can you recommend a flyer and brochure printing service that services the real estate industry? There is nothing special about the needs of the real estate industry in the area of flyer/brochure printing. Many businesses use flyers and brochures. Here are some approaches for real estate flyers and brochures:

Who Owns the Copyright for Real Estate Images?

07/08/2018
3 Comments
Jack in Florida says: I'm starting to get confused about who actually owns copyright privileges to the images that are posted on the MLS. Our local area Real Estate Association seems to think that they do once they are on MLS. They even put their Association logo on the images posted to MLS. Do real […]

Why Are Some Agents Asking Real Estate Photographers to Sign a Work for Hire Agreement?

03/04/2018
18 Comments
Eric in LA asks: I got a call from an agent today to shoot a condo next week. We set up a time and everything and just as we were about to hang up he said he had a new agreement form that his office wants photographers to sign and that it says he will […]

What Kind of Add-on Services Should Real Estate Photographers Provide?

14/03/2018
11 Comments
Aaron in Florida says: I’m curious how many real estate photographers offer different levels of photos and if so, how they differentiate them? For example, with a 24 photo package, it seems like it would be a good idea to offer 4 to 6 “magazine” quality shots for the most important areas like kitchen, master […]

How Do US Real Estate Photographers Reduce the Amount of Taxes They Owe?

12/03/2018
10 Comments
Ray in North Carolina says: Just met with my tax accountant and received the shocking news I owe way more in taxes than I expected. Now a big part of that is my business is growing and I'm making more. Going forward, I want to be sure I am managing my business to be as […]

Should Your Business Be an LLC or Sole Proprietorship?

21/02/2018
10 Comments
Diane in New Jersey says: It's tax season so I would like to know how many real estate photographers are sole proprietors vs. LLCs, or other. Maybe a poll? Since I'm not a tax or legal expert, I did some research on the question and found Lee Phillips's Youtube channel who is an expert in […]

What to Do If You Are Asked to Sign a Non-Compete Agreement

16/02/2018
9 Comments
Allen in Florida says: I’ve been working for Circlepix for about three years. They were a nice company to work for. I'm wondering how VHT buying Circlepix will change things. Before I started with them, I was doing my own and just not getting enough business. I still have those clients and of course, I […]

Is Demand for Real Estate Photography Increasing?

23/01/2018
13 Comments
Shawn in North Carolina says: The last time I shot real estate photos was back in the stone age of film. I'm doing my due diligence now as I want to start again (but in a part-time capacity, at least for now). I keep reading that during 2016-2017 the market was so hot, that homes […]

MLS Delivery - An Affordable Option in the World of Virtual Tours and Photo Delivery

22/01/2018
13 Comments
?MLS Delivery provides an array of services to help photographers create immersive virtual tours, organize, resize, present, and deliver images, as well as manage and notify clients with an easy-to-use interface. After uploading, images are formatted for the web and print, zipped, and displayed on a dedicated client page. If enabled, the system generates an […]

Can You Sell a Real Estate Photography Business?

18/01/2018
8 Comments
Mike in Nevada asks: How does one prepare to relocate a real estate photography business to another state or city? Given that one will have to give up the hard-earned client-base when transitioning. How can I obtain factual information regarding real estate and potential competition? I was considering selling my business so that I can […]

Photo Licensing Explained

15/01/2018
16 Comments
Alan in Seattle says: Today, I shot the interior and exterior of a large, popular Brew Pub here in Seattle. I was hired by the architect who just completed a $4 million remodel of the restaurant. The images are to be used by the architect as part of their portfolio and marketing. As we were […]

VHT Studios Acquired Circlepix--Does Anyone Work for VHT?

12/01/2018
7 Comments
??xxxGary in North Carolina asked: I work for Circlepix and I just got an e-mail from them saying that they have been acquired by VHT Studios. I'm looking for some background on VHT. I'm wondering if there are any of your readers that are working for VHT or have worked for them in the past. […]

Is It Legal to Use Google Earth and Google Maps Imagery on Real Estate Listings?

26/12/2017
Leroy in Alberta asked: I started focusing on real estate photography this year and your site has been a very valuable resource! When I Googled this subject, I saw that some people referring to Google Earth Pro users being able to use images commercially, but sifting through the opinions on the online world to get […]

What Should You Charge for Real Estate Photography?

07/12/2017
14 Comments
Everyone starting out in real estate photography wants to know, "What should I charge for real estate photography in my geographic location?" There isn't a simple answer that works everywhere. Over the years, I've done several posts that address real estate photography pricing from several different angles but recently while talking to someone about pricing, […]

Should Real Estate Photographers Be Accompanied While Shooting a Listing?

27/11/2017
Bob in Albuquerque says: I've been shooting RE now for almost 4 years. I have a licensed business and carry liability insurance. Recently, a topic came up over coffee with a client which leads me to this post. I have a question about who, if anyone, should be present when you are shooting. Though I […]

Where Is the Most Demand for Real Estate Photography?

03/11/2017
10 Comments
Jack in Washington DC asks: I'm considering relocating my business (currently in DC) to either Miami or Tampa/Orlando. Do you have any insights on which market is harder to break into for real estate/interiors photography? My initial thought is Miami may have more opportunity, but the sheer volume of photographers is also higher and I'll be […]

Eight Principles for Real Estate Photography Portfolio Sites

26/10/2017
Richard recently asked "Any suggestions on which Hosting service would be best suited for real estate photographers"? Back in July of this year we had a good discussion on where to host your site. There are 100's of good template photographer hosting sites. More important than where you host your site is how you configure your site. […]

My MLS Told Me I Am Not Allowed to Sell My Photos to the New Agent Taking Over the Listing

24/10/2017
27 Comments
Mike in Pennsylvania says: I was just told by the MLS in my area that I am not allowed to sell my photos to the new agent taking over a listing that is on a different broker of record. She told me that the broker of record and the agent own the rights to the photos. […]

Can Homeowners Claim Rights to Listing Photos after Their Property Is Sold?

03/10/2017
17 Comments
Kelvin in Montana asks: The owner of a listing I shot two years ago is claiming that because they remodeled a home, the property rights of the photos of the home when it was in that stage belonged to them... This guy was saying I couldn’t/shouldn’t be able to sell photos from 2 years ago […]

Image Delivery Services that Deliver After the Client Pays

28/09/2017
Craig in Virginia asked: Can you remind me where to look back to find the post about the service that allows you to require payment automatically when clients download images?

How Do Photographers Deal with the Results of Cataract Surgery?

19/09/2017
9 Comments
Larry in Virginia asks: I have a question about vision problems and photography. I had cataract surgery two years ago after having been nearsighted and wearing glasses daily for most of my life. I never had a problem with my vision in my photography with glasses.

Real Estate Office TV Slideshows of Active Listings

01/09/2017
6 Comments
Todd in New Mexico says: A realty company I work for wants to install a 32" TV in their lobby and have a constantly running slideshow of still shots of homes for sale interspersed with various scenery shots from around the area. I would be in charge of putting the photos on a USB stick […]

How Do Real Estate Photographers Charge for Community Amenity Photos?

26/08/2017
Braulio in Florida asks: I have been charging community amenities photos separate from property photo shoots, and I also think that community amenities should be charged by standard and wide license. How are other real estate photographers charging community amenities photo shoots? There are a number of ways to use photos of community amenities:

What Should Real Estate Photographers Charge for Cancellations?

16/08/2017
17 Comments
Don in Florida asks: I've recently run into quite a string of cancellations of shoots. What is a fair charge for a canceled shoot? I think there are several considerations when you are thinking about what to charge for cancellations: Your cancellation terms must be clear and up front. There must be a specified amount of […]

What Are the Recommended Photo Delivery Methods for Real Estate Photographers?

22/07/2017
21 Comments
Bill in Northern Virginia recently asked the question: I have been experiencing some issues in sending clients their photos and videos. What are some recommended photo delivery services to use? First of all, I would not send video files to Realtors. Most Realtors won't have a clue what to do with a large video file. […]

What Should Real Estate Photographers Base Their Pricing On?

07/07/2017
10 Comments
Aaron in Ohio asks: I know most real estate photographers charge based on the square footage of a property but lately I have been charging a per image fee. It seems to be working but I have gotten some guff about it. I do this because some Realtors want upwards of 50 images for 1500 […]

What Is the Best Way to Allow Clients to Pay with Credit Cards?

27/06/2017
Eric in Florida says: Years ago I accepted credit cards, but the fees got too expensive. Most of my clients pay with a check and some cash at the shoot. I invoice some of my good agents and receive payment in a week or two.  Some clients pay late but will offer their credit card […]

Creating Flyers for Real Estate Agents

15/06/2017
7 Comments
Rhett in VA asks: My clients are wanting to print some flyers for brochures but the pdf files take way too long to print. Is there another format that is quicker? I know PDF files are good for web. Also, should I change settings in camera from large to a different size? I've been creating […]

What Options Are Available to Real Estate Photographers for Insurance?

02/06/2017
5 Comments
Alex asks: I would like to start my own business but I still have one major question: What is the best insurance for real estate photographers? I've heard about cases when real estate agents have blamed photographers for property damage. Are there any good options for insurance?

How Can Real Estate Photographers Automatically Collect Payment at Delivery?

25/05/2017
15 Comments
Mike in the Seattle area asked: I have been looking for a system where you can send out the invoice from, collect the payment and automatically have them deliver a link for zipped folder or download functions. Real estate agents are pretty impatient about getting their photos.
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