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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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How to get paid on time

How to Get Paid on Time… Every Time

As a real estate photographer, you must pay attention to efficiency and cash flow. Here's a great solution to easily manage your business.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE Community Announcement

In: ,
08/02/2021
No Comments
By: Brandon Cooper
I hope this message finds everyone well! 2020 was a crazy year, to say the least. Although there were many challenges, we also saw incredible growth in the real estate photography industry as so many other genres weren't able to operate at full capacity. That being said, I have some exciting news to share for […]
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Congratulations Stefan Randholm! January 2021 PFRE Videographer of the Month

In: 
31/01/2021
By: Brandon Cooper
Congratulations to Stefan Randholm from Marbella, Spain, who has been voted the January 2021 PFRE Videographer of the Month! Here is Stefan's great video. Stefan Randholm #327 Jeff Huang #312 Josie Henderson #316 You can check out all of the January entries here. Here is what Stefan had to say about his video: I've been […]

Congratulations Austin Baker! January 2021 PFRE Photographer of the Month

In: 
30/01/2021
By: Brandon Cooper
Congratulations to Austin Baker of Chandler, AZ--January 2021 PFRE Photographer of the Month! The theme this month was "Golden hour/Twilight" Austin Baker #309 Steven J Magner #299 Gary Kasl #328 Stefan Randholm #305 Dan Solomon #325 Please feel free to view and comment on any of this month's entries here. Here is what Austin had […]

Leveraging Software to Protect Your Images

In: 
04/09/2020
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By: Kerry Bern
Hopefully after reading Mike Boatman’s four-part series earlier this year on the importance of registering your images with the USCO, you have taken the initiative to do so. If you've missed those posts, you can find them here: Making a Case for Image Registration Real World Copyright Litigation: A Photographer's Viewpoint Copyright Registration and the […]

Do You Need Contracts in Real Estate Photography?

In: 
16/05/2019
10 Comments
By: Devon Higgins
Do you require your clients to sign a contract before doing the actual shoot? There’s a bit of contention on this subject. Some photographers believe that this is an unnecessary step in the sales process. They feel that it would be a pain point when trying to convince prospects to sign a contract or to […]

Sky Replacement For Real Estate Photography - Should You Do It For Free or Charge Extra?

In: 
18/11/2015
14 Comments
By: Larry Lohrman
Kimi in Minneapolis has the following questions about sky replacement, adding fire in the fireplace and putting images on TVs: The Minneapolis photography market is getting a bit more competitive these days, and one thing that a local photography company is doing as part of their package is replacing grey skies with blue, adding flames […]

The Purpose Of Real Estate Photos Is NOT To Sell Property

In: 
22/01/2015
27 Comments
By: Larry Lohrman
Nowadays, there is so much more involved in real estate photography i.e., videography, 3D, floorplans, measurements, etc. and based on conversations I've had over the past few months, I get the feeling that some of us have lost focus on what our true purpose is as real estate photographers. I think the topic is as […]

Congratulations To Anders Carlson PFRE Photographer For May

In: 
23/05/2013
6 Comments
By: Larry Lohrman
The PFRE jury has voted Anders Carlson of Kona, HI the PFRE photographer for May. Anders's winning photograph is on the right. Click on it for a full size image. Anders is a second time winner. He won last May when we had this same theme. One of the jurors made this comment about this photo: […]

A Technique For Quick Sky Replacement in Photoshop or PSE

In: 
24/05/2011
7 Comments
By: Larry Lohrman
Thanks to Jonathan Calvert of Houston, TX for passing along his tutorial for a quick and easy way to replace skies. Jonathan says, "I know there has been a hundred tutorials on sky replacement, but they all seem too "intricate" for fast turn around real estate pictures, especially if you have multiple outdoor shots on […]
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