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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

14/09/2020
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We're a few short months away from the PFRE Virtual Conference 2020 and are excited to finally announce this year's roster of presenters! One of the challenges we've faced with last year's in-person event was the difficulty of covering technical, hands-on topics. While we would love nothing more than to see everyone again in Las […]
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Peoria Real Estate Photographer Files Lawsuit Against Local MLS

05/07/2020
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Most of you who've been following the PFRE Blog for a while will recognize the name Mike Boatman. Mike has been an outspoken advocate for image registration and usage rights enforcement, and has authored a number of engaging and informative articles on the topic. Mike recently filed a formal lawsuit against his local MLS so […]

Don't Take Your Eye Health for Granted.

In: 
30/06/2020
Author: Tony Colangelo Some time ago, PFRE published a survey asking everyone in our community to offer suggestions on the types of topics they’d most like to see covered in future posts. One of the topics that I was pleasantly surprised to see was a desire to read articles related to improving one’s health as […]

360/3D: Fad or Future?

Author: Tacey Jungmann As Covid-19 forces most of us to reassess both our products and business models, 360/3D images and tours are definitely a hot topic. Should we jump in if we never have before? Should we upgrade our equipment? Or, should we just wait it out until things get back to normal? The question […]

Sponsored Post Saturday: Introducing Show & Tour // Software For Real Estate Photographers // Discount for PFRE Readers

[vimeo 363704079 w=640 h=360] (Having trouble viewing the video? View it here.) What Is Show & Tour? Show & Tour is a cloud-based software (currently in beta) built for real estate photographers, videographers, and virtual tour providers. The purpose? To help you deliver projects in a more professional and client-friendly way, as well as help […]

Just In: New Statistics on Realtors' Experience of Real Estate Photography

In: 
21/09/2019
8 Comments
Author: Tony Colangelo Dave from Canberra, Australia sent me a note highlighting the results from research conducted by IMOTO, a real estate photography company out of New Orleans, LA. They surveyed 248 Realtors who utilized professional real estate photography, with the survey aimed at finding out more about realtors' beliefs regarding: The most important photo […]

Good-Bye PFRE Readers

In: 
30/03/2019
By: larry
This is my last post so I wanted to say good-bye. My wife Levi convinced me that I need to pass PFRE on to someone that would be able to keep it going well into the future so that's what I'm doing. I've really enjoyed talking to people throughout the world who are interested in real […]

Amazing Changes Going on in the Digital Photography World

07/02/2019
19 Comments
By: larry
There were a couple of interesting articles that caught my attention in the past couple of weeks: Canon Sees the Digital Camera Market Plunging by 50% in Next Two Years. How AI is changing photography. Both of these trends are because of what's happening in the world of SmartPhones. Of course, as #1 says, those […]

What Are the Limits of Photoshopping Listing Photos?

In: 
08/12/2018
10 Comments
By: larry
Justin in Australia pointed out this recent article in News.com.au about the listing photos misrepresenting the color of the Brisbane River. Some Reddit users noticed that there was a little part of the river in the lower right of the photo that had been missed by whomever did the photoshopping job. This error makes the […]

Home and Rental Search Apps Are Getting More Sophisticated

In: 
22/11/2018
7 Comments
By: larry
I ran across this article in The Washington Post last week that talked about some of the things that the HomeSnap app does for house hunters and real estate agents. It says: House hunters have reached a point where they don’t necessarily need to set foot inside a home to make an offer on it. […]
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