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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Editing photo in Develop Module before creating a preset in Lightroom

How to Make Presets on Lightroom

Photo processing can quickly become a tedious task if you are dealing with a large number of photos and want to achieve the same look on every shot. Lightroom Presets make it a breeze to edit several photos quickly. Learning how to make presets on Lightroom can help you apply changes to multiple images and spend less time editing and more time shooting.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Best Drone Accessories [2021 Review]

In: 
26/03/2021
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By: PFRE Team
Drones are designed for capturing incredible aerial footage and to give you views your normal camera can’t. However, a drone requires additional accessories to make your device easier to use and safer. We’ve compiled this list of the best drone accessories to help you know what to bring along on your next real estate photography session.
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Best Drone for Real Estate [2021 Review]

In: 
17/02/2021
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By: PFRE Team
Looking for the best drone for real estate? We review different options to choose from depending on your needs and budget.

Flying Drones and Cranky Neighbors

In: 
09/06/2020
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By: Brandon Cooper
There was a recent question posted on PFRE’s Community page that I’d like to put out to all of you as I think it’s very relevant to our industry: “I have a home that needs aerial photos and would like a nice sunny exposure on the front, but the sun is only on the front […]

Using Data to Promote the Value of Video & Aerial/Drone Photography in a Listing

In: 
01/11/2019
6 Comments
By: Tony Colangelo
Lonnie from Detroit, MI writes: “I want to share some data with my clients on the value that video and aerial work can deliver for their listings. I already use the sources that I’ve gotten from PFRE on the impact that real estate photography can have for an agent. I’m wondering if there’s similar info […]

Skydio 2 vs DJIMavic2Pro: A Battle for Drone Supremacy in Our Field?

In: 
31/10/2019
By: Brandon Cooper
I’ve been using drones in my real estate photography business for a few years now and I’ve always been amazed at both the capabilities of these devices, and the speed at which new advances are made. I've recently stumbled across a video for the new Skydio 2 drone and its specs are remarkable, particularly its […]

Where to Find Quality Drone Training?

In: 
25/09/2019
6 Comments
By: Brandon Cooper
I got an interesting notice in my inbox the other day from a drone training company called DARTDrones and I thought it might be useful to pass it along to our community. Drone training is a service I haven’t seen actively promoted (and certainly not as much as the off-shore re-touching services from whom I […]

Drone Insurance--Continued

In: 
21/07/2019
14 Comments
By: Brandon Cooper
Stanley writes: Does the app called Verifly - Drone Insurance have a good reputation? I am a certificated drone photographer who has been approached to take aerial photo/video of a well-known tourist location in the US. The organization that controls the tourist location will approve my flight if I have appropriate insurance coverage. I only […]

Often the Best Drone Photos for Real Estate Don't Look Like They Were Shot from the Air

In: 
01/03/2019
11 Comments
By: Larry Lohrman
This is a guest post by Dave Spencer in the Seattle area. Often the best drone photos for real estate don't look like they were shot from the air... That's because of processing fluency, a language study that's been established for over 100 years. Progressive companies quickly discovered the science worked for advertising too, both […]

Do You Charge Extra for Drone Photos/Video When Shooting Near an Airport?

In: 
28/02/2019
By: Larry Lohrman
Kristen in Michigan asks: I was curious if anyone charges an additional fee for drone photos/video when you are in the vicinity of smaller airports. While I personally don't shoot aerials, my husband is a certified drone pilot. It doesn't happen frequently living in a rural area but occasionally he finds himself having to do […]

How to Use Pole Photography to Get No Drone Aerial Photos

In: 
01/01/2019
10 Comments
By: Larry Lohrman
Over the years, we've pointed out how important it is to be able to shoot at an elevated point of view when shooting the front exterior shot. Before the advent of drones, the standard way to get your camera elevated was a pole. You could either put your main camera on the pole or use […]

What Are the Best Settings for Drone Photography?

In: 
27/12/2018
By: Larry Lohrman
Rom in New Jersey asks: I am seeing a few posts around which Drone is best for real estate photography but I have not seen yet any posts around the best settings for the camera for stills and videos. I bought a DJI Phantom 4 pro V2, passed the part 107 and still need to […]

When Flying a Drone, Do You Need a Property Release for Neighboring Properties?

In: 
01/08/2017
23 Comments
By: Larry Lohrman
Peter in California says: Grant Johnston, who advertises on your blog, had a good question on his own Video blog. Is there an existing photo consent form that includes drone shooting as well as property release in existence? I have left this up to my clients who have photo consent as part of their contracts […]

FAA May Have A Fast-Track Approval Process for Low Risk RCMAs By November

In: 
21/05/2014
7 Comments
By: Larry Lohrman
According to comments made in a speech in Orlando on May 13, 2014 by Jim Wheeler, chief of the FAAs unmanned aircraft division, the FAA may have a fast track approval process in place for low risk commercial RCMA applications like agriculture, film making and inspections of utilities and oil and gas facilities by November 2014. The AUVSI, […]
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