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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Unlocking Real Estate Leads: Are Tradeshows the Missing Piece in Your Marketing Strategy?

If you’re a real estate photographer trying to grow your business, you might be overlooking a goldmine of opportunity hiding in plain sight: tradeshows. These high-energy events are where deals are made, connections are sparked and visibility skyrocket ...

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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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CURRENT CONTESTS

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PAST CONTESTS

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Resources
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Posts By PFRE Admin

How Do You Use A Flash To Light Interiors?

In: 
19/02/2021
10 Comments
By: PFRE Admin
Rhett asked the following question: Can you tell me what the most popular settings for shooting interiors are? Also, how would you set your flash and would you use a Gary Fong Light sphere? Shooting interiors I usually shoot at f5.6 and white balance in Auto. then set my SB-700 to TTL. What do you think is […]
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What Lightroom Export Quality Should You Use With JPEGs?

In: ,
04/02/2021
19 Comments
By: PFRE Admin
Suppose you've changed your camera setting back to 'fine' for better photos, yet the MLS does not allow uploads over 10MB.

What Is the Best Matterport Business Model for Selling this Service?

In: 
29/01/2021
By: PFRE Admin
Are you getting pressure from real estate clients or competitors to invest in Matterport? As you all know, the camera is very expensive and there is also a monthly hosting fee, adjusted based on the number of projects that are hosted.  To provide a solution for your business needs, you need to understand the basics, […]

Pre-Shoot Checklist Template

In: 
24/08/2020
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By: PFRE Admin
Most high-volume real estate photographers know that efficiency can make or break their business. This is why it is so important to ensure homes are prepped and ready prior to arriving on site. I've created a standard pre-shoot checklist for the community so please feel free to download, customize, and use as you see fit. […]

HDR DNG's and Why You Should Use Them

In: 
11/06/2020
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By: PFRE Admin
Author: Colin Robertson What if I told you that you could dramatically increase the dynamic range of your camera's raw files? This might be old news to many of you, but I was recently reminded that there are a lot of folks who might not understand the difference between HDR and an HDR DNG. "I […]

Congratulations Dustin Clyde--May 2020 PFRE Videographer of the Month

In: 
31/05/2020
By: PFRE Admin
Congratulations to Dustin Clyde from Dublin, California who has been voted the May 2020 PFRE Videographer of the Month. What Dustin had to say... Wow! This comes as a huge surprise. I have been admiring the photo and video contest submissions from afar for years, but this was the first time I built up the […]

Where to Host Your Video and Why

In: 
12/02/2019
21 Comments
By: PFRE Admin
Although there are many paid and free hosting platforms, not all are suitable for hosting real estate videos. Different platforms have different regulations and guidelines on the content you can upload and whether they can advertise other content through your videos. So, where can you host your videos?  Where to Host Your Video and Why […]

Do You Shoot with Interior Lights on or Off?

In: 
14/12/2018
13 Comments
By: PFRE Admin
Sometimes when you try shooting with the interior lights off, you may notice that the rooms look a bit less inviting. If you shoot with the lights on, you may get some less impressive features forcing you to Photoshop the lights off. So do you shoot with interior lights on or off? Do You Shoot […]

How Do You Build A Credible Portfolio Of Real Estate Work When You Are Getting Started?

In: 
17/07/2015
16 Comments
By: PFRE Admin
A photography portfolio conveys your style, and what type of work you do. A portfolio could be printed or online, or even both, but should also include only your best work. So, how do you build a credible portfolio of real estate work when you are getting started? How Do You Build a Credible Portfolio […]
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