June 13th, 2007
A recently released study of the California Association of Realtors use of Technology by Leslie Appleton-Young, Chief Economist of the California Association of Realtors (CAR) reaffirms the trends in the Real Estate that are driving the demand for good Real Estate photography. Here are a few of the report’s findings:
- About 3 of 4 (73%) adult American in the US were Internet users in April 2006, an increase of 66 % from January 2005.
- REALTORS with high-speed Internet access increased from 71% in 2003 to 95 % in 2006.
- A digital camera was the most important technological purchase or upgrade considered by most respondents this year, because it could provide Realtors an electronic version of pictures and could be used for marketing of listings.
- Communication via telephone continued to be the primary means of communication, as indicated by 69% of all respondents.
- Online marketing has become increasingly attractive because of its low cost and efficiency in attracting the attention of would-be buyers and sellers.
- 76% of Realtors use multiple pictures and/or slide shows for their online listings and 37% use virtual tours.
Another study, also by Leslie Appleon-Young, that analyzed the Real Estate market in California for 2006 also indicates that home buyers are using the Internet much more that in the past.
The bottom line is that, as one would expect, home buyers are moving more towards using the Internet for home buying. This trend is the underlying driving force for real estate photography.