Wow, the last post on using video was hugely popular. It got the most traffic of anything I've talked about in several weeks. There was also a lot of great reader insights in the comments of this post. There are many more people shooting video and getting good results than just a year ago.
I can understand why this is such a hot topic, even though almost everyone has video capability in their still camera these days, getting good results with real estate video is far from easy! It's actually VERY difficult and takes skills very different than shooting stills. You have to tell a story with text or audio, you have to get good in focus video that doesn't shake and you have to edit the whole thing together with pleasant transitions and audio for an audience that is used to seeing 10 or more hours a week of professional top quality video.
I want to expand a bit on John Nilsson's example and give a bunch other examples of what Realtors and real estate photographers that are doing with real estate video:
The bottom line is that even though putting together a strong video is challenging, more and more photographers are learning video skills and applying it to marketing real estate and getting great results. Doing video isn't for everyone but when done well it can be a huge benefit to marketing a home.