Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

The roster of presenters is full, and the PFRE Virtual Conference is officially on for November 20-21, 2020! We're excited to get technical this year and help you take your real estate photography business to the next level! Last year we sold out all o ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Register Now
blue-triangle-element

Latest News

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Collect And Share Testimonials To Help Sell Your Real Estate Photography

Published: 11/02/2015
By: larry

REPsuccessMichael Gowin recently sent me a link to a great testimonial that he got from one of his clients. Michael says:

This weekend one of my clients emailed me with a great (unsolicited) testimonial about how my photography has helped her sell listings. With her permission, I posted it on my blog today. Click here to read the testimonial.

... If more photographers can encourage their clients to offer these kinds of testimonials, it really adds value to the work they do - and helps reduce resistance for prospects for their RE photography.

Yes, absolutely! Nothing has a bigger influence over agents that what they see happening to successful agents in their office and their market area. A blog like Michael has on his site is a great way of doing this. It can be the root of spreading this on social media. Michael's blog is integrated with his website because his website hosting service (SquareSpace.com) has that feature but another easy, free way to do a blog is to use WordPress.com.

10 comments on “Collect And Share Testimonials To Help Sell Your Real Estate Photography”

  1. I know I should do this (ask for testimonials) but with the competitive nature of real estate I'm not sure how many agents would write one. In essence they would be informing their competition how they can be better.

  2. Hey Mike--

    Best way to get agent testimonials? Just ask! If you're doing good work for them, I think they'll be willing to return the favor by writing a few sentences telling folks how you've helped them. I asked a couple agents to do that (including Cilla, the agent whose testimonial appears on the blog plot) and they gave me some great material that I included on my About page:

    http://www.ilhomephotos.com/about/

    It's good for your business and good for theirs, since you can direct buyers/sellers to those agents as well.

  3. Testimonials are a great way to show trust to potential clients. If you are just starting out, how do you show people that may be hesitant to use your services that you are the real deal?

  4. Jason--

    Larry and others have talked about giving an agent a "free sample" as a way to get started: offer to shoot a home at no charge so they can see what you do. This is a great way to get your foot in the door.

    I'd suggest, though, taking an extra step: offer to photograph the house for free in exchange for a testimonial/recommendation that you can put on your website. Since you're providing the agent something of value (great photographs), they are more inclined to reciprocate.

  5. Another thing to ask for is unsolicited testimonials from your client's client when your client receives them. Some of the best comments I have received have been from the actual homeowner/seller.

  6. Sent 10 emails Sunday morning to my best clients to get a few sentences for a testimonial--one has responded with an actual testimonial so far, three others said "I'll put it on my list..."

    Maybe it's too early to say this, but...it's very sad.

  7. @Mike - 10% is not all that bad a success rate! People are lazy and busy, you're not going to get 10% return rate or even 50%!

  8. @Larry--10% may not be bad when making cold calls, etc. But these are 10 agents I have very good working relationships with and have shot many homes for. My photos have helped make a lot more money, look more professional, etc. I know people are busy, but this honestly takes maybe 3 minutes tops to write.

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle