PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The January PFRE Photographer of the Month and Videographer of the Month contests are now open. The theme this month for still photos is 'Twilight/Golden hour exterior shot'. Kristine Kohl won the January 2020 contest with this great photo. This is pro ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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Stream the Entire 2020 PFRE Virtual Conference Now!

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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The Second Edition Of Simon Maxwell's Enfuse E-book Is Now Available

I'm proud to announce that Simon Maxwell and I have finished the Second Edition of Simon's e-book that used to be called Enfuse For Real Estate Photography and is now called Enfuse and Hand Blending In Photoshop For Real Estate Photography. We changed the name of the e-book slightly because Simon has added four chapters on the […]
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Adobe Camera RAW 9.4 Boundary Warp Feature Fills In Panorama Edges

By: larry
Thanks to Larry Gray for pointing out that the new version of Adobe Camera RAW (ACR) has a nifty new feature called "Boundary Warp". Previously, you had to crop out much of the edges on a panorama after using the Photos-Merge-Panoramic feature, losing some detail. With Boundry Warp, you can use the Boundary Warp slider […]

Image Sharpening For Real Estate Photography

By: larry
This weekend Greg asked: I study photos on Houzz frequently. I notice how sharp many of these photos are and wonder how they achieve that level of sharpness. I'm using a 5D3 and a Canon 17-40 and I'm not even close to these. Are they using large format, fixed lenses, some special sharpening software, or […]

What's Going On At OnOne Software?

By: larry
A few weeks ago Eric said: I recently purchased perfect photo suite 9 (mostly for fine art B&W and re sizing for enlargements). They have special masking and layers programs built into this suite. Do you know if anyone used this program instead of PS for sky replacement and layers. I’d like anyone’s feedback if […]

Does Your Wide-Angle Lens Have Lightroom Profile?

By: larry
Willie recently asked where he could find a Lightroom lens profile: I spent the last 2 weeks looking for a lens correction profile for the Tokina AT-X 16-28mm F/2.8 PRO FX Lens. I use this lens on a Nikon D700 and I shoot RAW (DNG) files. I process my photos in Adobe Lightroom. After a […]

How Do Real Estate Photographers Manage Their Files With Lightroom?

By: larry
Reader Randall in Pennsylvania  asked the following question this last week: I'm just getting started using Lightroom and I was wondering how other real estate photographers are managing their files. For example are they creating one catalogue file per year or per project? Where are they storing the catalogue files, locally or on the external drive […]

Lightroom Tutorials Are Back - Great For Learning Basic Real Estate Post Processing

By: larry
As I promised in the last Q&A post I've gotten Simon's Lightroom video tutorials, an uploaded them to my YouTube Channel. and created a Lightroom-Tutorial page that is an index to these videos. There is a link to the page along the top of the blog and I'm going to put up a Ad type link on […]

OnOne Plugins May Be A Photoshop Replacement For Real Estate Photographers

By: larry
A couple of weeks ago I attended Matt Kloskowski's Lightroom workshop in Portland and during the lunch break OnOne Software gave a demo/presentation of their up coming Perfect Photo Suite 8 that is scheduled to be released sometime in November 2013. Click here to want to participate in the public Beta of this software (free beta […]

Two Tutorials On The Highlight/Shadow Sliders In Lightroom

By: larry
Simon Maxwell our Lightroom Tutorial contributor in London just finished two excellent tutorials about using the Highlight/Shadow sliders in Lightroom. To cover the subject Simon did two different tutorials: Using the highlights slider The shadows recovery slider I believe that the Highlight/Shadow sliders are a hugely important feature for real estate photography. This feature is […]

Why Bother With Photomatix or LR/Enfuse For Real Estate Interior Photos?

By: larry
Let me start by confessing that I shoot brackets very seldom because I like Scott Hargis's small flash technique and I don't like some of the side effects of bracket processing like the soft look, color shifts and being forced to deal with only existing light. I know from doing polls that some where around […]
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