PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
Congratulations Paul-Dan Dragoman, March 2025 PFRE Photographer of the Month! The theme this month was "Kitchen".Paul-Dan Dragoman - Entry 1036 Kristine Kohl - Entry 1037 Peter Wingfield - Entry 1044
For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities.
PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
A reader recently asked the question, "is it recommended or mandatory to have insurance? " And he pointed out that he couldn't find the answer on here on the blog. This is an over sight on my part. I have a section in my book The Business of Real Estate Photography on insurance but I […]
I had a discussion with Chris Thomas and Herb Dierks yesterday about the pros and cons of being an independent real estate photographer vs having an exclusive association with a company like tourfactory.com, vicaso.com or even a franchise company like open2view.com. I thought this would be a good discussion to bring up because this "independent […]
Those of you that frequent the PFRE Flickr photo discussion group lately may recognize this photo and other images that Sylvia has been posting. Sylvia lives in San Jose Costa Rica, is 25 years old and graduated in Photography from the Veritas University, Costa Rica in 2004. Her web site is: www.sylviaguardiam.com.
Anyone who has been active in the PFRE photo discussion group recently has seen Jeremy's Esland's work and and seen all the constructive help and advice that Jeremy gives. Jeremy is a real estate photographer that works out of Algarve, Portugal and is my pick for the May PFRE real estate photographer of the month. […]
This month I've selected David Palermo as the PFRE photographer of the month. I've admired David's work for some time now. I first noticed David's stunning cockpit photos that he shot at the Smithsonian's National Air and Space Museum. These images caught my attention because shortly before I first saw David's cockpit photography I'd done […]
I did a shoot this weekend of a new listing I have and decided to use both my usual lighting technique (primarily on camera flash) and Enfuse and use what ever worked the best. It turned out not to be much contest; I like the Enfuse results best. Here are a sequence of photos that […]
As I described in an earlier post, once a month I'm going to choose a real estate photographer of the month from the PFRE real estate photographer directory. My criteria for selecting will be the photographers work, the way the work is presented on their website and their participation in PFRE and the PFRE Flickr […]
I'd like to comment and elaborate on a discussion thread that is going on in the Photography For Real Estate Flickr group. I've noticed quite a number of folks using stitched images for real estate photos. First I need to admit that when I first discovered stitching I used an image of a large master […]
Kris Steels was asking about the issue of getting access to homes for photographing and raise some questions that I've not discussed on the blog although I've discussed this issue with several folks via e-mail. So I thought it would be a good subject to bring up for folks just starting out in RE photography. […]
First of all I need to point out that this is Scott Hargis's post. Like many of you I've been admiring the way Scott uses a hand full of strobes to light a room to look like an Architectural Digest shoot and still keep the time to shoot a hole home within a few hours. […]
Do your clients think they own the photos that you shoot for them? Mike over at www.martinvirtualtours.com told me about a misunderstanding that he recently had in which he shot a tour for a new construction agent where he included some neighborhood photos in the tour. Later, he provided the same neighborhood photos to a […]
I don't know how many of you noticed it but it but HighPix Commercial Photography BRISBAN commented on the post I did titled "When Does Wide Become Too Wide?" They quoted article 35 of the Standards of Business Practice of the Real Estate Institute of Queensland (REIQ). Article 35 says: "Article 35 - Photographic RepresentationMembers […]
