February 13th, 2017
Ryan in Texas asks:
Should I be concerned about listing services that allow a Realtor to watermark their listing photos? The watermarking of photos appears to advertise the realtor’s services and prevent the photos’ subsequent appropriation by another realtor or broker should the listing agent lose the listing, but it seems like a slippery slope. Can it be construed that the realtor is claiming these photos as their own? I’m aware that in many licensing agreements (including my own), photographers are allowing their clients to use the photos to advertise their listing, and to a more limited degree, their own businesses in the form of marketing their sold listings to gain more business from potential sellers. I’d be interested to hear what you and other real estate photography business owners have to say about it and whether or not you’ve encountered or dealt with it before.
- Use a license agreement with your clients that clearly states who owns the copyright to the photos and specifically what use your clients are authorized to make of the photos.
- Make sure that your clients understand what the agreement means.