July 5th, 2016
Mike who is just starting out asks about delivering video:
I’m shooting both stills and video drone photography now for local agents. I’m having a few challenges on what resolution to deliver to the agents for their MLS listing, Especially VIDEO! What is everyone using for video format (mpeg4, avi, mov etc) and the resolution (HD, 720P etc).
The part of your question about delivering stills photos, we have covered in the past.
The part of your question about video we’ve not explicitly talked about. Here is my take on the question. The red below are updates on 7/6/2016 based on Fred Light’s comments:
I would never send clients a straight video file unless they specifically ask for it. Even then, it’s probably not a good idea unless you know that they are very technical savvy. 95% of agents won’t have a clue what to do with it. It will just create confusion and it’s not what your competitors are providing.As Fred points out in his comment below giving a mp4 file to your client is essential for clients to upload to FaceBook which is a very important venue for real estate marketing videos.
- At a minimum, I would upload video to YouTube and deliver a link to the client. Having the video on YouTube provides good exposure for the video. Many video providers upload videos to multiple hosting sites just to maximize exposure.
- Many video providers use Vimeo or iPlayerHD because they provide a clean professional interface to video that agents can embed or link to from their sites. Beware of using Vimeo for real estate video. Vimeo terms of service say real estate video must be private.
- Nowadays HD (1920 x 1080) is standard and if you upload that resolution to YouTube, Vimeo or iPlayerHD then usually viewers can select which resolution they want to view. Some are starting to shoot in 4K.
Does anyone else have advice for Mike on this question?