PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


SD card reader attached to a computer

With an SD card, you can store gigabytes upon gigabytes of photos in your pocket. The problem arises when transferring the data, especially if your computer doesn't have a built-in reader. However, equipping yourself with the best SD Card Reader will solve any of these problems.



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.

Conference News

No items found

Congratulations To Richard Hookway – PFRE Photographer Of The Month For October

Published: 26/10/2015

2015-OctRichardHookwayCongratulations to Richard Hookway, of Hampshire, UK who has won the October photographer of the month. The UK folks dominated this month's contest. Probably because shooting with large poles has been popular in the UK for a long time. They may have invented PAP.

Here are the contestants that the jurors awarded points to this month:

  1. #19 - Richard Hookway -Hampshire, UK
  2. #15 - Alasdair McIntosh - UK
  3. #10 - James Torrenzano - Ashburn, VA
  4. #20 - Walt Simpson - Melbourne Beach, Florida
  5. #21 - Adrian Mace - Leeds, UK
  6. #2 - Trace Tague - Tucson, Arizona
  7. #9 - Gary Kasi - San Marcos, California
  8. #1 - Jaime Martorano - Elmsford, New York
  9. #5 - Thom Neese - Omaha, Nebraska
  10. #6 - Craig McCasland - San Antonio, Texas
  11. #8 - Sean Elliott - York, UK
  12. #16 - Larry Gray - Orlando, Florida

Don't forget to check out the comments in the PFRE Flickr contest group by jurors and others.

Here are Richard's comments:

I am absolutely delighted to have won the contest this month, and I am genuinely grateful to those who voted for my image. Thank you!

I was really taken with this house when I originally captured the images back in February 2013. Unfortunately due to the time of year the trees in the surrounding woodland were bare. I was confident that I could improve on my previous shot, so recently called the owner who was kind enough to let me re-shoot grounds.

I shot this using a wirelessly tethered Canon 5D MKII, 17-40L lens, on a handheld 40ft pole, at a height of around 25-30ft.

It feels like is the first year that the elevated theme has had such a mixture of UAS and pole shots. At first thought, it seemed like perhaps UAS shots and pole shots should be separated into different themes but after seeing this mixture and thinking about it more a pole and a UAS are just two different approaches to achieving the same thing, an elevated front shot. I think the jurors seem to agree that a great front shot is what the essence of this theme is about, not a neighborhood shot from 300 or 400 feet.

Larry Lohrman

11 comments on “Congratulations To Richard Hookway – PFRE Photographer Of The Month For October”

  1. Congratulations Richard Hookway, nice images.

    I truly like the way your interiors look as if they were lit with natural lighting. I also think the color balance looks great.

    When do you decide which lamps and lights to turn on, or keep off?

    My first instinct when shooting a home, is to automatically have my agent turn on all lights and lamps. Then, I have to correct many times in post processing.

    Again, congratulations, nice work

  2. Well done Richard! I really love this shot. It makes the property look so inviting. And congrats to Alasdair as well for another beautiful shot.

  3. Congrats Richard! Very nice and well deserved.
    Wow - 4 of the 12 from the UK. After being stationed there for 3 years, makes me want to go back.

Leave a Reply

Your email address will not be published. Required fields are marked *