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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Stream the Entire 2020 PFRE Virtual Conference Now!

On November 20th and 21st 2020, 537 attendees from 21 different countr ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

Purchase Full Conference Replay Here Here are the remaining 13 present ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Directory

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Aurora HDR vs LR/Enfuse

18/10/2018
3 Comments
By: larry
Ever since Aurora HDR 2019 was released and everyone was raving about how much the HDR processing has improved, I've been interested to see how it compares to LR/Enfuse. I tried it and it looks pretty good to me but I asked Simon Maxwell in London (the author of the Enfuse e-book and video series) […]
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Bracketing with Flash for Exposure Fusion and HDR – Revisited

21/03/2018
6 Comments
By: larry
Jeff says: I will start off by saying that I shoot in HDR (hoping to get into HDR/flash hybrid shooting eventually) the majority of the time. My question is, why do I still get glare from the windows around the edges? Even if its a cloudy day, I still get that kind of glowing blue-white […]

What Is the Best Way to Control White Balance When Shooting HDR or Enfuse?

23/08/2017
14 Comments
By: larry
Charlie in Illinois asks: I bracket my photos and the white balance of the merged pictures is rarely accurate. I currently don't change the white balance of the RAW files in Lightroom before exporting to Photomatix. Should I? Since each bracketed photo can have a different white balance, I wonder if that's the reason my […]

Bracketing With Flash For Exposure Fusion and HDR

09/12/2016
12 Comments
By: larry
Jeff says: I will start off by saying that I shoot in HDR (hoping to get into HDR/flash hybrid shooting eventually) the majority of the time. My question is, why do I still get glare from the windows around the edges? Even if its a cloudy day, I still get that kind of glowing blue-white […]

The Second Edition Of Simon Maxwell's Enfuse E-book Is Now Available

I'm proud to announce that Simon Maxwell and I have finished the Second Edition of Simon's e-book that used to be called Enfuse For Real Estate Photography and is now called Enfuse and Hand Blending In Photoshop For Real Estate Photography. We changed the name of the e-book slightly because Simon has added four chapters on the […]

What Can Real Estate Photographers Do To Control The Color Problems When Shooting HDR?

05/10/2015
17 Comments
By: larry
Soo recently asked: I am a real estate agent and photographer. I like to do my own photos and I have a Nikon D750 with a 16-35mm lens. I use Photomatix for HDR for the convenience and Photoshop to edit. However, I have never learned how to get rid of the yellow color cast nicely […]

Does The New Merge to HDR Feature In Lightroom Replace LR/Enfuse

In: 
27/05/2015
By: larry
Dwayne asked the following: I have used Photoshop from it's first edition. Now I have the new Photoshop CC along with Lightroom CC. I've never used Lightroom before but have seen a lot about Enfuse. My question is: now that LR has it's own "Merge to HDR", do I really need LR/Enfuse? The LR version […]

Bracketing With Flash For Exposure Fusion and HDR - Revisited

28/01/2014
By: larry
I think it is time to revisit the subject of the hybrid flash/bracketing. I've talked to people recently that seemed offended when I pointed out that adding a single manual flash to their bracket shooting could improve the quality of their results. We've talked about this several times on the blog since the summer of […]

Flash vs HDR For Interiors And Real Estate Photography

25/06/2013
11 Comments
By: larry
Mike Kelley has a nice article over at Fstoppers.com comparing HDR vs Flash for shooting interiors. Mike's discussion of this subject is part of a classic continuing discussion (similar to the meaning of life) that goes on among photographers that shoot interiors. There is no one right answer, it's about the results you produce. Mike's […]

Canon 5D MkIII May Be A Game Changer For Real Estate Photography HDR Enthusiasts

19/03/2012
19 Comments
By: larry
I have to admit that when the Canon 5DMKIII was first announced at the first of this month I didn't connect with the potential of the the new bracketing features of the 5DMKIII mainly because I didn't look at them in any depth. This video sponsored by the guys over at imagingresource.com Chuck Westfall walks […]
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