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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Directory

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Aurora HDR vs LR/Enfuse

18/10/2018
3 Comments
By: larry
Ever since Aurora HDR 2019 was released and everyone was raving about how much the HDR processing has improved, I've been interested to see how it compares to LR/Enfuse. I tried it and it looks pretty good to me but I asked Simon Maxwell in London (the author of the Enfuse e-book and video series) […]
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Bracketing with Flash for Exposure Fusion and HDR – Revisited

21/03/2018
6 Comments
By: larry
Jeff says: I will start off by saying that I shoot in HDR (hoping to get into HDR/flash hybrid shooting eventually) the majority of the time. My question is, why do I still get glare from the windows around the edges? Even if its a cloudy day, I still get that kind of glowing blue-white […]

What Is the Best Way to Control White Balance When Shooting HDR or Enfuse?

23/08/2017
14 Comments
By: larry
Charlie in Illinois asks: I bracket my photos and the white balance of the merged pictures is rarely accurate. I currently don't change the white balance of the RAW files in Lightroom before exporting to Photomatix. Should I? Since each bracketed photo can have a different white balance, I wonder if that's the reason my […]

Bracketing With Flash For Exposure Fusion and HDR

09/12/2016
12 Comments
By: larry
I'm amazed by the number of people I talk to that are shooting brackets for Exposure Fusion and HDR that don't use flash. If you shot brackets a single flash simplifies your post-processing! Over the years I've gotten a number of questions asking how to shoot brackets with flash. Below is my approach. The first question is: […]

The Second Edition Of Simon Maxwell's Enfuse E-book Is Now Available

I'm proud to announce that Simon Maxwell and I have finished the Second Edition of Simon's e-book that used to be called Enfuse For Real Estate Photography and is now called Enfuse and Hand Blending In Photoshop For Real Estate Photography. We changed the name of the e-book slightly because Simon has added four chapters on the […]

Warning: The Lightroom 6.4/cc 2015.4 Update Kills Photomatix Pro

29/01/2016
By: larry
Michael Baxley  just pointed out that: Warn readers to NOT update Lightroom 6.4 because it kills Photomatix Pro. The support page says engineers are working on a fix. I just got my update notice today (January 27, 2015). Update Jan, 29, 2016: I just verified Michael's report above. I upgraded to Lightroom cc 2015.4 and […]

What Do You Think Of AuroraHDR Pro?

In: 
01/01/2016
11 Comments
By: larry
Jay, long time reader recently ask the following: I was wondering if you could put out a question on your blog. I just downloaded Aurora HDR Pro yesterday (it was released in November and only works on Macs) and I'm curious if anyone has had any experience with it. Maybe you already posted something about […]

What Can Real Estate Photographers Do To Control The Color Problems When Shooting HDR?

05/10/2015
17 Comments
By: larry
Soo recently asked: I am a real estate agent and photographer. I like to do my own photos and I have a Nikon D750 with a 16-35mm lens. I use Photomatix for HDR for the convenience and Photoshop to edit. However, I have never learned how to get rid of the yellow color cast nicely […]

Does The New Merge to HDR Feature In Lightroom Replace LR/Enfuse

In: 
27/05/2015
By: larry
Dwayne asked the following: I have used Photoshop from it's first edition. Now I have the new Photoshop CC along with Lightroom CC. I've never used Lightroom before but have seen a lot about Enfuse. My question is: now that LR has it's own "Merge to HDR", do I really need LR/Enfuse? The LR version […]

We've Made Some Improvements To The Enfuse Video Series

In: ,
16/05/2015
1 Comment
By: larry
This last week we've made a couple important improvements to the Enfuse For Real Estate Photography video series: Downloadable video files: When we launched the Enfuse video series we got some complaints that the video was streamable only and that at the time you couldn't download the videos to your tablet or laptop so that if […]
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