I think special recognition is in order for Huffington Post because Estella Sneider just sent me an example of coverage that a listing she shot recently for Mauricio Umansky just off sunset strip in LA. The Huffington Post article actually has a link in the article to Estella's website.
I've ranted before about the fact that the Wall Street Journal and other large newspaper sites don't do this. They will talk you into letting them use your photo(s) and maybe mention your name but never give you an link in the text to your website for "payment". Do you think there might be some value in having a link to your site from a PageRank 8 site like wsj.com or huffingtonpost.com compared to just having your name in the article? You better believe that Estella will get some business in the long run from this link in the LA section of HuffPo. As I've said before, I think when you let a site like this use your photos you should insist on a link back to your site in the credit line. Although my experience is that it's very difficult to make it happen because newspaper sites typically don't link in the article text. A digital editor at USA Today admitted to me that it's just against their policy. I told her it was my policy that they couldn't use my content unless I got a link to my site. The main reason Estella got this link is that HuffPo is not a newspaper site. It's primarily a over-sized blog.
I was a little surprised that more upper-end homes in the LA and Beverly Hills area aren't marketed with video as well as still photography. I posed this question to Estella but haven't heard back from her. I would expect to find property videos in wide use in the LA area. After all this is the video capital of the world! Maybe I just haven't found the Beverly Hills property videos yet, but I think there has to be an opportunity here.