How to Change the Color of a Logo

Learning to change logo colors lets you work on different color schemes and adjust designs for real estate photography clients. However, working around logos or images can sometimes be difficult without using vector copies. We're giving a step-by-step guide on how to change the color of a logo in Photoshop and Canva.

How to Change the Color of a Logo

To change a logo's color in Canva, use the color picker tiles for editable elements, or modify the Duotone effect's settings for pre-made logos uploaded in Canva. For Photoshop, use the Color Overlay option for PNG logos. Meanwhile, apply selective hue adjustments or use the Color Replace feature for targeted adjustments.

Working on logo colors can be tricky, especially when there are elements that you can't easily edit. However, with the right technique, you can change the colors of logos using Photoshop or Canva.

Changing Colors of a Logo Made in Canva

One of the easiest methods is to edit Canva's logo templates using the color picker tiles.

1. Go to the Canva home page and tap on the All Designs menu.
2. Click the Templates category on the editor page's left side to choose a logo template.
3. From the gallery, use the search bar function to choose a logo template.
4. Tap one of the graphical elements on the logo to highlight it.
5. When the editor toolbar opens, click one of the color picker tiles. You can select a color from the default colors or your brand kit palette.
6. Click on the rainbow-colored tile if you prefer to choose another color.
7. Tap on the text component if you want to change the text's color as well.

Changing a Logo Color of a Photo Uploaded in Canva

If you need to edit logos of uploaded images in Canva, follow these steps after uploading your picture to the editor page.

Step 1: Duplicate the Image

Duplicate the photo to create two layers using the same picture. This is helpful if you have a separate text and graphical element.

• Click the element you want to duplicate.
• Hold the Shift key on your keyboard and click to add the necessary elements.
• Click Duplicate on the floating toolbar.

Step 2: Edit the Photo

There may be instances where some elements aren't editable using the top panel. To work on them, click the Edit Image option on the top bar and modify the settings at the left-side panel.

You may also crop the logo pictures. Tap one of the copies before clicking the Crop button. Next, drag the crop marks until you achieve the desired size.

Step 3: Set Monotone or Duotone Effects

If you want to change the whole logo into white or a monotone effect, go to Edit Image and click the Duotone effect.

Go to the Duotone effect's settings and change the palette of colors to whichever color you prefer.

Changing the Individual Colors of a Logo in Photoshop

The Replace Color feature is one of the simplest tools to use in changing the color of a logo in Photoshop. This is perfect if you want to sample and replace a color area with a different color.

1. Head to Image, expand Adjustments and click on Replace Color.
2. Tap on the logo's part that contains the color you want to change.
3. Change the color on the Result box to the new color you want.

Changing a Logo Color in Photoshop Using the Color Overlay

Most photographers also work on PNG files because they retain quality and details after image compression. However, PNG photos aren't usually ideal for print graphics because they don't support non-RGB color spaces like cyan, magenta, yellow, and black. 

This is why you need to use Photoshop's color overlay when changing the logo of PNG files in Photoshop. Note that this technique works better if you only need to apply a new color over the logo since there will be little fine-tuning.

Step 1: Ensure a Transparent Background

Before anything else, ensure your logo has a transparent background. You'll know it's transparent if there's only a gray and white checkerboard at the logo's layer thumbnail.

Do these steps if the picture still has a white background:

1. First, open the photo in the Layers panel, then unlock the layer.
2. Next, go to the Properties panel, then choose the Remove Background option under Quick Actions.
3. Next, press the B key on your keyboard to launch the Brush tool. Use it to clean up excess background details.

Step 2: Work on the Layer Styles Dialogue Box

Double-click on the logo layer to launch the Layer Styles dialogue box. After that, click the Color Overlay option from the styles menu to choose a new logo color.

Step 3: Choose a New Logo Color

This is where you can experiment with various colors from the color palette to edit your logo.

1. Set the Blend Mode to Normal.
2. Adjust the Opacity level to 100%.
3. Click on the Color Overlay box.
4. Pick a new color from Photoshop's color palette.
5. Sample a color by clicking anywhere on the canvas.
6. Tap on OK to apply the color overlay to the logo.

Changing a Logo Color in Photoshop Using the Saturation Adjustment Layer

This technique works much better if you mostly need to apply hue adjustments to a logo. Thus, it won't work well for black and white logos into a colored version.

Step 1: Create a Hue Saturation Adjustment Layer

The first step is to put a new hue saturation adjustment layer above the logo layer.

1. Go to Enhance and expand the Adjust Color settings.
2. Click on Adjust Hue/Saturation or Layer, then tap New Adjustment Layer.
3. Tap on Hue/Saturation to work on an adjustment layer.

Step 2: Modify the Master Hue Values

You will see the Master lab once you open the hue saturation adjustment layer. This is where you can adjust the global Hue, Saturation, and Luminance values.

1. Drag the Hue slider until you achieve the desired hue for the logo.
2. You may also adjust the Saturation and Luminance levels.

Step 3: Apply Selective Hue Adjustments

There may be instances where a logo has two colors, yet you only want to apply hue adjustments to a single color.

1. Select the layer mask.
2. Press the B key to use the Brush tool in setting black as the foreground color.
3. Paint over the portions of the logo where you don't want to apply the new color.

Related Questions

Conclusion

For Photoshop, you can use Color Overlay, Color Replace, and selective hue adjustments to change a logo's color. Meanwhile, you may use the color picker tiles or Duotone effects for Canva edits. We hope these steps make it simpler for you to edit logos, especially when you need to update colors.