Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Register Now
blue-triangle-element

Latest News

Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

360/3D: Fad or Future?

15/04/2020
31 Comments
Author: Tacey Jungmann As Covid-19 forces most of us to reassess both our products and business models, 360/3D images and tours are definitely a hot topic. Should we jump in if we never have before? Should we upgrade our equipment? Or, should we just wait it out until things get back to normal? The question […]
Read More

New Strategic Partnership Aims to Enhance Real Estate Marketing

19/02/2020
20 Comments
Given the seemingly increasing numbers in our community offering tours and floor plans as part of their service offering mix, I thought you might be interested in a recent announcement stating the partnership between RICOH Tours and CubiCasa. Some of you may know that RICOH Tours offers “mobile-first” virtual tours and that Cubicasa is a […]

The State of 3D Tour Technology

25/10/2019
8 Comments
We get a ton of questions from people asking what the best type of 3D tour technology is, which one they should buy, is it necessary for them to offer tour/floorplan services etc. The truth is, all of these questions have different answers that depend on a variety of variables. You're the only one who […]

3D/Floor Plans/Measurements

08/06/2019
24 Comments
John in Vancouver writes: I'm getting lot of requests for measurements, floor plans, and 3D walk-throughs. I know there have been quite a few new technologies released lately; I'd love to know what most people are using these days and why? I've actually been getting more requests for floor plans and measurements lately as well. […]

What Software Do You Use to Create Floor Plans?

19/03/2019
5 Comments
By: larry
Julian in Ontario asks: Any recommendations on floor plan drawing (hardware and software)? I am thinking of it for side work as real estate photographer. This sounds like an easy question but it's not. The first thing you need to do is analyze your local market so you clearly understand what your clients are willing […]

What Software Do You Use to Create Floor Plans?

12/10/2018
13 Comments
By: larry
Janice, a Realtor in Illinois asks: Do you have information about software I can use to create floor plans myself? Yes; for a number of years, we have been tracking which floor plan creation software is a favorite among readers. Most people who do floor plans use some kind of laser measuring device to do […]

An Introduction to iGUIDE

06/09/2018
21 Comments
??As professional real estate photographers, we're often looking for the next product, service, or technology that could help set us apart from the competition and grow our business. Our mandate at PFRE is to help real estate photographers be successful and one of the ways we do that is by keeping you informed and up […]

What Software Do You Use to Create Floor Plans?

10/05/2018
10 Comments
By: larry
Manny in New York asks: What Floor Plan creation software or app do you recommend? There are so many out there, it's hard to choose. This sounds like an easy question but it's not. The first thing you need to do is analyze your local market so you clearly understand what your clients are willing to […]

iFloorPlan - Another Service to Add to Your Offering?

05/03/2018
3 Comments
Rob from iFloorPlan says: iFloorplan offers a product that is the missing piece in the property marketing puzzle. Interactive floor plan tours give real estate shoppers the information they really need to decide whether or not to book a showing. They put the images into perspective and bring a floor plan to life. See an […]

What's a Quick and Easy Way to Capture Floor plan Sketch with Dimensions?

08/05/2017
8 Comments
By: larry
Brandon in LA says: I recently purchased a Leica DISTO D2 and am planning to offer floor plans (just 2D to start) as an additional service. I've thoroughly researched the various vendors you have listed in previous posts on this subject, and have played around with Leica's own Sketch app (which unfortunately seems way too […]
1 2 3
End of Content
magnifiercrossmenucross-circle