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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Tony Colangelo While many photographers rely heavily on social media to market themselves, I believe there is still plenty of value in having a dedicated website with great photo galleries. There are far too many benefits of having a strong web ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE 2020-16-9

PFRE Conference 2020

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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In Garey's own words:

WE’LL SHOOT 14 IMAGES TOGETHER IN THREE DIFFERENT PROPERTIES

Join me as I walk through multiple photos in three different properties, each presenting their own unique challenges. We’ll shoot a brand new open-concept home with light colored finishes, and a small townhome with limited compositional opportunities, and a 90-year old Craftsman with dark finishes.

You’ll see my workflow from the moment I walk into a property. We’ll talk in-depth about composition, how to light any room quickly and easily, and I’ll demonstrate the whole process every step of the way.

We’ll edit the photos together, showing you the quick and simple editing workflow that you can use on every image you shoot with my lighting method.

Instructed by: PFRE 2019 Photographer of the Year

Garey Gomez

  • COMPOSITION - how to create thoughtful compositions following a few basic rules.
  • LIGHTING THEORY - how to create great light.
  • GEAR - my real estate photography kit, and why less is more.
  • INTRO TO SHOOTING WITH FLASH - learn the ropes if you’re new to shooting with flash.
  • HOW TO LIGHT EVERY ROOM IN TWO STEPS, and how to edit quickly.
  • INTERVIEWS with two real estate agents - learn what they’re looking for in a great photographer.
  • BUSINESS TOPICS - Contracts, Pricing, Cost of Doing Business
  • BUDGETING WORKSHEET - my custom spreadsheet to get a firm grasp on your costs so you can set your prices and hit your income goals.
  • BONUS MATERIAL - Advanced Photoshop editing techniques for your portfolio!
  • PRIVATE FACEBOOK GROUP - Get tips, support, and feedback from Garey and the community.
  • CLOSED CAPTIONS - Follow along under any circumstances.

MY PROCESS IS FAST, EFFICIENT, AND BEST OF ALL, IT’S REPEATABLE IN EVERY ROOM

Every property is different, but I’ll show you exactly how you can level the playing field by using the exact same method in every room, eliminating most of the problem-solving process that is typical when shooting interiors.

Because you’ll be shooting every room the same way, the editing process is just as efficient. With just two exposures taken onsite, you’ll have a final image in just a few clicks, allowing you to edit and deliver your images faster.

MY PROCESS IS FAST, EFFICIENT, AND BEST OF ALL, IT’S REPEATABLE IN EVERY ROOM

Every property is different, but I’ll show you exactly how you can level the playing field by using the exact same method in every room, eliminating most of the problem-solving process that is typical when shooting interiors.

Because you’ll be shooting every room the same way, the editing process is just as efficient. With just two exposures taken onsite, you’ll have a final image in just a few clicks, allowing you to edit and deliver your images faster.

MAKE BEAUTIFUL PHOTOS

By leveraging the natural light in your editing process, you’ll achieve a magazine-quality look in your real estate photos. Your clients will notice, and so will your competition. With a focus on quality composition and beautiful natural light, you’ll stand out in your market - all while moving efficiently through your shooting and editing.

QUICKLY AND EFFICIENTLY, with BEAUTIFUL COMPOSITIONS

With the lighting method down to a fast and repeatable process, you’ll be able to focus your attention to composition so you can win over your clients with thoughtful storytelling that brings out the best features in their listings.


About Garey

I have tried every method out there for shooting and editing real estate photos. As a hobbyist photographer, I started my real estate photography journey when a close realtor friend asked me to do a shoot for him in a pinch, when his regular photographer couldn’t. I accepted that challenge, and in a few hours I figured out how to make HDR photos. The next day I did my first shoot. The photos weren’t great, but man, I had fun!

I asked him if I could shoot his next listing, and a week later I did just that. Then the next one, and the next one. After I worked out a few kinks in my photos, I got on the phone and called every real estate agent I knew in some way or another, including those who were a friend of a friend of a friend. Before long I had my start in a decent little side gig that I quickly fell in love with.

Over the next few years, I immersed myself completely, trained my eye, practiced and improved my skills, and over time I came into a workflow that I feel is the best way to achieve excellent results for Real Estate Photography, in minimal time.

I’m pretty excited about what I’ve learned, and I can’t wait to share it with you!

Visit my website at gareygomez.com

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