PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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May 2020 Photographer of the Month Contest Now Open.

The May 2020 Photographer of the Month Contest is now open for submissions. The theme this month is: detail shot Submit your still image entries here The April 2020 Videographer of the Month Contest has been extended until the end of May. Submit your video entries here
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The Key to Consistency? Do ONE Thing Better Today

Kelly, from Paterson, NJ writes: “My inconsistency is driving me crazy! I think I do the same thing at every shoot but I keep getting inconsistent results--great some days and trash the next. How do I get my photography to a high-level and keep it there?” Thanks for writing in, Kelly. One of the common […]

Huge Savings on Photography Education...For a Good Cause

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Most of you who follow blogs like PRO EDU and Fstoppers probably already know about the amazing photography education sale going on over at PFRE has no affiliation with the sale; we just wanted to make sure that no one misses this rare opportunity to save thousands of dollars on amazing tutorials from some […]

Sponsored Post Saturday: Introducing Show & Tour // Software For Real Estate Photographers // Discount for PFRE Readers

[vimeo 363704079 w=640 h=360] (Having trouble viewing the video? View it here.) What Is Show & Tour? Show & Tour is a cloud-based software (currently in beta) built for real estate photographers, videographers, and virtual tour providers. The purpose? To help you deliver projects in a more professional and client-friendly way, as well as help […]

Using Self-Motivation & Self-Discipline to Achieve Sustainable Improvement

Author: Tony Colangelo Jackson in Fort Wayne, IN writes: “I keep reading pieces on how to improve my real estate photography both here on PFRE and also on the various FB groups I’ve joined but is there a focused approach that I can take to make me a better photographer, sooner?  I’m really motivated to […]

6 Tips for the New Real Estate Photographer.

Bill from Texas writes: "I'm relatively new to real estate photography and I'm finding that the learning curve is very steep. I've been able to find plenty of information from numerous sources online, but there seems to be a lot of conflicting advice from what gear to use, to what technique is best, to how […]

Real Estate Photos Are Distorting Reality, Frustrating Home Buyers

My post today is based on an article that was brought to my attention by David Williamson in Perth, Australia. The article's tagline was particularly interesting to me: "Wide-angle lenses, Photoshop, and virtual staging: Real estate photo enhancement is reaching new heights as desperate sellers look to sell imperfect homes."     Rosemary Counter - Macleans […]

Who Can Recommend a Good Virtual Staging Company?

Kathleen from New York writes: I am looking for a reliable virtual staging company. I have used a few companies in the past and their work is great but they guarantee a turn around time of 24-36 hours. My realtor client needed the images for an ad and that was enough time, but I uploaded […]

Check Out Mike Kelley's New Blogsite

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A great many shooters in our community have followed the remarkable rise of Mike Kelley. In a few short years, he has moved rapidly from shooting real estate in Lake Tahoe, to shooting his many personal projects, to his current stature as a highly-respected architectural and commercial photographer working all over the world. His three […]

The Pixel Punishers--A New Podcast with Tony Roslund and Barry Mackenzie

Two household names in our industry have ventured into the world of Podcasts. Check them out at In the inaugural episode, hosts Tony Roslund and Barry MacKenzie, along with producer Chase Warnick discuss tripods and how you're probably doing it wrong. The trio dives into the remarkable Canon mirrorless cameras, answers questions from Twitter, […]
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