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Looking Forward… The Future of PFRE

June 3rd, 2018

A few days ago, our friend and PFRE founder, Larry Lohrman announced that he has finalized the sale of the PFRE blog to myself, Brandon Cooper, and went on to explain the timeline for this transition of ownership. Although Larry is passing the torch, so to speak, he isn’t going anywhere just yet. Larry has […]

Workshop Announcement – Barry MacKenzie – London, Ont.

June 1st, 2018

Longtime PFRE contributor, coach and juror, Barry MacKenzie, is hosting a real estate photography workshop on July 6th and 7th in London, Ontario, Canada. Registration is limited to ten people so click here to secure your spot today! Barry was voted PFRE Photographer of the year in 2014 and has one of the most signature […]

Make the Move from HDR to Off-Camera Flash… Without Breaking the Bank

March 8th, 2018

Carmen in Spain asks: I want to move from HDR to off-camera flash. With a tight budget and so many options out there, how can I make sure I buy the right gear on the first try? I’m not going to bore you with my lifelong history of gear buying failures but the most epic […]

Merry Christmas and Happy New Year from the People at Imagtor.com

December 24th, 2017

Imagtor.com is a post-processing vendor in Vietnam and a PFRE advertiser.

How Do Photographers Deal with the Results of Cataract Surgery?

September 18th, 2017

Larry in Virginia asks: I have a question about vision problems and photography. I had cataract surgery two years ago after having been nearsighted and wearing glasses daily for most of my life. I never had a problem with my vision in my photography with glasses.

Congratulations Michael Lefebvre – July PFRE Photographer of the Month

July 23rd, 2017

Congratulations to Mike Lefebvre of Sherborn, MA whom the jury voted the PFRE Photographer of the Month for July! This is Mike’s first win! Here are the entries that the jurors awarded points to this month: Michael Lefebvre Wade Steelman Peggy Parr Wright Julie Legge Garey Gomez Matthew Stallone Andrew Pece

What is The Preferred Way of lighting Rooms Without Windows?

October 9th, 2016

Vida in Kranj, Slovenia asks: What is your preferred way of lighting rooms without windows? Having elaborate lighting to mimic windows is often impossible due to small spaces and also misleading. Rooms with one strong light overhead are lighted terribly with ugly shadows and colors. Using bounced flash is often flat and just not soft […]

What’s Important When You Choose A Domain Name For Your Business?

April 21st, 2016

Keri in Wichita asks for advertising advice: I’m ready to build a new domain name for my real estate photography. I have KeriPhotography.com But I need a new name that represents the real estate. I have wichitarealestatephotography.com reserved but not sure I like it. Any suggestions? This is a great question! Here are several aspects to […]

Real Estate Photo Licensing For Builders And For Use on Social Media

April 20th, 2016

Carol in Texas asks: My question concerns copyright legalities for Social Media. My agent client wants to post my photos various places, as she can legally do under my Terms and Conditions, so long as it is to market a property.  The Agent client has a partnership with a local high-end home builder and also […]

What Would You Charge To Relicense Listing Photos For A Rental?

April 19th, 2016

Stephanie recently asked the following question: An investor who bought one of my Realtor client’s listings wants to use the photos the Realtor licensed from me (that I took) to advertise the property for rental.  How do you recommend I deal with this?  I would prefer to just charge the investor for the photos, but […]

How Do You Get It Across To Some Realtors That Their Photos Are Awful?

October 18th, 2015

Matt asks: Is there a way to tactfully and respectfully communicate to a real estate agent that you can tell they are taking their own photos, and that they should consider upgrading to professional photography? These photos typically feature converging verticals, overexposed ceilings from flash, and dark secondary rooms (through doorways, etc). When I ask […]

Do Professional Voice Overs In Tours Help Sell Listings?

August 27th, 2015

Rob, a professional narrator, asked the following question: Do professional Voice Overs – when appropriately and strategically placed in a tour – help agents sell their listings faster? Does the voice over compel a buyer and say something different that cannot be captured through our lenses? I’m not talking about a one to two sentence […]

What’s The Best Way to Collect Real Estate Photography Shoot Payments?

August 19th, 2015

Jeff posed the following question: Right now I mostly do a net-30 payment policy with my existing customers, and up-front payment for new clients and “other” (FSBO, rental properties, etc). But I’m wondering if an up-front policy might just be the simplest and best way to handle payments across the board. I like the idea […]

FAA Says You Can’t Post Drone Videos On YouTube

March 13th, 2015

According to an article yesterday on MotherBoard.com the FAA has sent cease and desist orders to: Registered businesses that advertise drone-for-hire services on their websites. UAV operators that post footage on YouTube. Jayson Hanes, a Tampa-based hobbyist is the first to get a letter for posting on YouTube. And if you do not respond to the cease […]

Tell Lawmakers: “Stop discrimination. Defend net neutrality.”

September 9th, 2014