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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Ashley Halsey Drone technology is revolutionizing the way that properties around the world are marketed and sold. Of course, you only need to look at the kind of imagery that these devices can produce to see why it’s such an attractive option f ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

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Sneak Peek - PFRE Virtual Conference 2020

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Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Sony Product Advisory for Videographers

In: ,
16/07/2020
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With so many people in our community using Sony gear for their real estate photography andvideo, we thought it would be important to write a quick post about a recent product advisoryfrom Sony. In short, it’s been discovered that certain SD cards can potentially corrupt videofootage. The SD cards in question are: Regular SF-M cards, TOUGH […]
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What New Gear Has You Excited?

In: 
26/06/2020
Author: Tony Colangelo Like many photographers do at the beginning of their professional careers, I spent way too much money on gear and accessories. The driver for this over-spending was rooted in my own insecurities about entering the realm of professional photography, which was something that I’d only dreamed of many years ago. I talked […]

Is a Tilt-Shift Lens the Right Tool for the Job?

In: 
01/06/2020
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Author: Garey Gomez The case AGAINST using a tilt-shift lens: I have long felt that for most real estate photographers, it's not a necessary tool, despite the indisputable fact that they are very useful in many circumstances. But that assumes you are a full-time real estate photographer, possibly shooting a mid-to-high volume of homes where […]

Looking for Specs and Recommendations for a Computer Monitor

In: 
04/03/2020
8 Comments
Phil, from Spokane, WA writes: “Hi, I’m just starting out in real estate photography part-time. After spending a good chunk of money for new photography gear (new camera and a couple of Godox AD-200s), my desktop monitor just crashed! Are there certain things I should be looking for in a monitor, now that most of […]

What Gear/Accessories Would You Buy with a $500 Windfall?

In: 
14/02/2020
14 Comments
Jerry, from Sarasota, FL asks: “My wife just surprised me with a $500 gift certificate from B&H and I’m really grateful, but I truly have all the gear that I really need, including back-ups for everything. I don’t want to apply the certificate on a major purchase because I don’t to spend additional money on […]

What 360 Camera Should You Buy?

27/01/2020
I've been getting a lot of questions lately about 360 cameras so I decided to do some digging and see if I can figure out what the best options are (under $1000). I'm not really a gear junkie and I don't have a 360 camera in my kit, but I know a lot of photographers […]

What Are the Things You Should or Shouldn't Skimp on When Starting Out?

In: ,
17/01/2020
9 Comments
Frida, in Las Cruces, NM writes: “I’ve learned so much from this site. Thank you. It’s allowed me to jump into something that I didn’t know about until a real estate agent friend of mine asked me to do a photoshoot for her last month. I loved it and I want to do more of […]

What’s Your Best Camera Backpack Recommendation?

In: 
09/01/2020
13 Comments
Kevin, from Denver, CO writes: "I’ve been using an old Tamrac backpack bag for my RE gear and it’s getting pretty shoddy and not attractive when meeting an agent or the homeowners at a shoot. Any recommendations?" Hey Kevin, I’ve had a Tamrac bag for years and I love it, although I see that they […]

GEAR REVIEW: Godox AD400 Pro Flash vs. Neewer i6Tex Flash

21/12/2019
11 Comments
It’s funny how things work out. Yesterday, I posted an article on extending the life of lithium-ion batteries, as there appears to be an increasing number of shooters moving to flashes powered by these types of batteries--particularly those from Godox/Flashpoint. Well, this morning, while checking out a few YouTube videos, I ran across a quick, […]

The State of 3D Tour Technology

25/10/2019
8 Comments
We get a ton of questions from people asking what the best type of 3D tour technology is, which one they should buy, is it necessary for them to offer tour/floorplan services etc. The truth is, all of these questions have different answers that depend on a variety of variables. You're the only one who […]
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