Gar Benedick showed me the Goggle trends feature yesterday. It's a very cool feature. Here's how it works:
- You go to www.google.com/trends
- You give it a search term. Something like "real estate photography". You can compare multiple search terms (up to 5).
- What you get is this. This page shows two things, the chart shows the relative volume of number of Google searches with the search term you specified. It also shows you a ranked list of geographic areas and cities where those searches originated.
I can't resist observing and speculating about a couple of things that come to mind when I look at this data:
- This shows Australia is a hot-bed of real estate photography interest... over twice the interest as the US.
- More specifically, Brisbane is where it's at if you are a real estate photographer! Yes, I remember speculating that maybe they had something special in the water over there on the sunshine coast.
- The big surprise to me is that Seattle is the city is the US with the highest interest in real estate photography.
- The chart shows that the 2008 Nov-Dec holiday slow period of the year was a little slower than 2007.
I'm sure there are may more messages to be found here. Another fun exercise is to compare trends for multiple search terms. Like "canon , nikon" or "Lightroom , Aperture" or "Mac, PC".