I want to highlight some great wisdom that Fred Light gave on a recent discussion in the Video For Real Estate Flickr discussion group. Fred is an experienced real estate photographer and videographer working in MA and NH. In this quote Fred is talking about video but it applies to all of real estate photography. Fred says:
"...so many photographers and videographers obsess over details - technical details - that NOBODY (except other photographers and videographers) would ever notice or care about!
...If you want to make a business out of this, you need to work lean, mean and FAST. You need to price yourself competitively for whatever your particular market will bear ...
Spend your time figuring out how to cut corners to get a product out FAST and CHEAP. It needs to be good ENOUGH - not perfect. If you obsess over perfection, you'll be pursuing a hobby, not a profitable business.
If you can work fast, cut the corners that don't matter to anyone but you, and have a good and fast workflow, this is a great business! ..."
Fred is right on, real estate photographers need to be in touch with both the quality and the price aspects of their market. I say "their" market because all markets are not the same. The market is determined by agents expectations and sophistication and that varies. This is why real estate photography is different that what I call "architectural" photography. My definition of architectural photography is where the clients are architects and designers and professions that are trained in the visual arts and thus have high visual expectations.