Artem in the Czech Republic asks:
I'd like to ask you and the readers a question. Do you think that before accepting an order, I should send a client my terms and conditions? That is such things as a cancellation policy, delivery terms, number of photos delivered, etc.
I think this is the right thing to do to protect myself, but I'm afraid it can scare off new clients. What do you think?
Yes, absolutely. I think disclosing your terms and conditions to clients whom you have not yet done business with is important and just the honest thing to do. Frequently, real estate photographers report that arguments arise with their clients after the shoot or after the delivery that could have easily been avoided if they had discussed/disclosed their terms of service beforehand.
You may scare off some clients by disclosing your terms of service and licensing but those are probably clients you don't want because they expect to do more with the photos than you allow.