Jonathan in New York asks:
I just came across something that I hope you might have some thoughts on. Is it common for real estate photographers to have more than one URL exhibiting the same content? I was updating some SEO stuff on my site when I came across two sites with the same content, some differences, but generally the same. While it’s advantageous, it does sort of feel like cheating. Am I right, or short-sighted?
It's not uncommon for websites to have more than one domain pointing at the website. For example, the following URLs are pointed at the same website:
I wouldn't describe this as "cheating"! It's simply using the technology to get done what you need. The reason there are multiple domains that point to the PFRE blog is that when I first created the PFRE blog, only the .net domain was available. Many years later, a friend saw the .com domain in an auction and got it for me. So I just pointed the .com to the PFRE blog too. This takes care of the case where someone doesn't know that the blog has a .net domain and assumes it's a .com domain. They get to the same place.
As Ryan describes in more detail in the video above, Google and other search engines know that the real website is the .net domain so that's the site that has the real ranking. There are other similar reasons where you need to have multiple domains pointing to the same site but having multiple domains pointing to the same site does not increase the site's ranking.