PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
Have you ever walked into a room because you had to go get something and by the time you got there, you forgot what you were supposed to get? I don't know about you but this happens to me all the time! It's happened so frequently lately that I started ...
For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities.
PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
Ron Rosenzweig sent me this article by Jon Barocasa over at Mashable.com a while back on why QR codes won't last. I found it particularly interesting because after selling a rental property in January (I had a QR code on the For Sale sign). I had mixed feelings about the effectiveness of using QR codes.
I've come to many of the conclusions that Jon has come to:
The result of scanning the code frequently does not measure up to the effort you put into the transaction.
Given how long QR codes have been around too few people understand what they are all about.
QR codes are too machine oriented. They would be more effective if they are meaningful to humans too.
QR Codes have some security issues.
After realizing that I already have Google goggles (described in this video) built into the Google App I already have on my iPhone I tried it out and was amazed at how well it worked. I grabbed a printed copy of Scott Hargis's Lighting Interiors ebook and scanned the front page with the Google Goggles app and it immediately went to the landing page for the book. I did the same thing for my two other ebooks and it did the same thing. I was amazed and impressed. I can also speak into this App to do a google search. I simply said the address of the property I just sold (7318 Fairway Ave SE, Snoqualmie, WA) into my iPhone google app and it came up with the YouTube video of the property and the redfin.com listing of the property. This is faster and meaningful than a QR code search. Who's going to use QR code when you can say the address and it goes directly to the YouTube video? Not me!
This says all you have to do is put the property address in the title of the YouTube video as I did and people will find it by saying the address into the Google App. Pretty easy and intuitive!