PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


The roster of presenters is full, and the PFRE Virtual Conference is officially on for November 20-21, 2020! We're excited to get technical this year and help you take your real estate photography business to the next level! Last year we sold out all o ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Register Now

Latest News

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Who believed that The Camera is the Least Important Element in Photography

Published: 30/10/2012
By: larry

Thanks to New York architectural photographer, Donna Dotan for reminding me that October 10 would have been Julius Shulman's 102 birthday. Donna is a Julius Shulman fan, as am I. Here's what she says about Shulman in her recent Fall newsletter.

For those of you that don't know Julius Shulman, he is probably the most talented and well known Architectural photographer of our time. He died in July of 2009 at the age of 98. Shulman captured the work of nearly every modern and progressive architect since the 1930s including Frank Lloyd Wright, Richard Neutra, John Lautner and Frank Gehry. His images epitomized the singular beauty of Southern Californias modernist movement and brought its iconic structures to the attention of the general public. Here are some of his more well known images. And, ya, it was Shulman that  believed the camera is the least important element in photography.

In the year after Shulman died a fantastic movie was created documenting his life a work. The film is titled Visual Acoustics is directed by Eric Bricker and narrated by Dustin Hoffman. Here is the theatrical trailer for the film.

There are at least 14 books on Shulman's work. My favorite is Photographing Architecture and Interiors, which is his first book, originally published in 1962. Anyone passionate about architectural and interior photography needs to take a close look at Shulman's work.

4 comments on “Who believed that The Camera is the Least Important Element in Photography”

  1. You wrote: "For those of you that don’t know Julius Shulman, he is probably the most talented and well known Architectural photographer of our time".
    I do not know him, but his pictures really look good.
    But please explain your writing? Is that an opinion base on other architectural photographers in the US or in the whole world?

  2. The person behind the camera is the most important facet of photography, be it real estate, architecture, commercial, landscape, or portrait. Your compositions, your eye and your view of the space are much more important than the camera you have in front of your face.


Leave a Reply

Your email address will not be published. Required fields are marked *