It's getting harder and harder to avoid the subject of video in real estate photography these days. Unless you've been under a rock you'll notice that the subject of web based video keeps popping up all over:
Douglas Heddings, a senior vice president with Prudential Douglas Elliman and founder of TrueGotham.com, is a successful NYC Realtor and is a very strong advocate of using video. He has been using video to set apart his listings in the marketplace with great success. In the Inman video above he makes a great argument for using video to market listings.
Several readers have asked some great questions on the subject of video. Here is one:
"I have read about tours turning to videos with great interest on your site. I am curious if you have any insight what types of video will be made by RE Photographers and by Realtors who do them themselves. Are people going to be narrating, cutting to different scenes, just panning with video cameras, etc... I would like to be ready, but I am concerned with what I would need to know in terms of editing and flow of the video to sell a property professionally."
I don't have that much experience with video production, other than doing a video blog of my grandson, but a PFRE reader, Fred Light of www.nashuavideotours.com, has been successfully producing real estate videos for some time. Fred has a 24 page book and 40 minute DVD that teaches you how to "make money producing real estate videos." I am anxiously awaiting my copy. This is a good place to start if you are interested in getting into video.
One thing that is clear to me from Doug Heddings interview above and my limited video experience, there are very few Realtors that are going have time or skills to edit and produce their own quality video. There will be Realtors that will shoot and post video with their cell phone but the serious, successful Realtors will want quality video with quality editing. I think this is an emerging opportunity that will get bigger.