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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Copy button in left side panel in Lightroom

While working with a large number of photos in real estate photography, we often need to give the same editing effects to all of them. Doing so allows us to achieve a homogeneous look to a batch of photos. Let us walk through how to copy edits in Lightroom to process multiple images simultaneously.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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What's in a Luxury Real Estate Photography Gear Kit?

In: 
Published: 07/05/2018

This post is by Marc Weisberg. To see the complete post click here

Marc describes his business as follows:

In addition to servicing my clientele, I also run a series of workshops throughout the year in Southern California, Las Vegas, Arizona, New York City, and beyond. In the workshops, I teach photographers how to be better real estate photographers; how to work with off-camera lighting; how to composite and retouch, and how to make more money. The workshops are a rigorous 3 days of intense learning and a fun gathering of attendees from all over the country.

The majority of my photography clients are commercial and luxury real estate brokerages; multi-national firms who own, broker, or manage properties, home builders, high-end interior decorators, resort operators, and multi-national construction companies, whose projects range in the tens of millions to over a billion dollars. I’m fortunate to have the luxury of time on my side when embarking on my clients' photography projects. I often spend a half day, a full day, or multiple days on property creating magazine quality images for my clients. A key element is controlling and shaping light to bring out color, surface texture, and details of the architectural and living spaces. Because I composite my imagery, it’s not unheard of for me to shoot 400 RAW images on a half day shoot and 900 RAW images on a full day shoot.

Larry Lohrman

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