Diane in Colorado asks:
I had a client ask about giving my video to her clients as a gift. The way I see it, with regards to photography, is that the images have value to the agent beyond the listing i.e. can be used on their website/marketing as stock images so they would have to purchase a more comprehensive license for any images they want to use beyond the listing. But for video, because it is so specific to that property after the property has sold its only value (to the agent) is to serve as an example of the quality of marketing they offer to their clients which is also selling my services. I could charge a fee to put the video on a DVD for her clients but what is to stop her from doing that herself and undermining me in the process. Do I just say, "Sure, have at it"?
The video/photos you did for your Realtor client have value to their home seller clients because they likely have special memories of the property which the video and photos evoke. Back in the early 2000's when I shot stills and 360s for all my wife's listings, we were very frequently asked by the home sellers for the marketing photos. I would create a DVD that had all the marketing photos on it (that was before video was used in real estate marketing) and gave it to the home sellers as a gift. These gifts always turned out to be great marketing for us!
I would recommend that you create and provide the gift DVD so it is done professionally and has your brand and contact information on it. By the way, if you use the standard TV DVD format (as created by iDVD on Macs) for the DVD, it can be played on any DVD player and only geeks will be able to get the video/photo files off the DVD.
Charge your client a small fee if you feel you need to but having happy home sellers running around the world showing your work to their friends is great marketing!
There is probably a strong argument to be made that DVDs are soon becoming obsolete and the best way to create a gift like this is to have it in the form of an online tour or simply a YouTube video so that homeowners can see it on their SmartPhones. My grandkids' devices have no way of viewing DVDs!