Bjarne "Kris" Haug, of New Orleans posed a question last week about property video pricing. Kris is thinking about expanding into the property video business and wants to know what to charge. Great question, many real estate shooters are adding video to their list of services and want to know about pricing.
Here was my response to Kris:
- Video has a much higher perceived value than stills because there are fewer people doing it and it takes more skills and equipment to produce video.
- There is a huge variety in what it makes sense to charge for a property video because of the variety of levels of production complexity and production quality. People use the term property video for everything from a set of stills made into a video with Ken Burns panning to a production with models, script writing, dollies, jibs, cranes and thousands of watts of continuous lighting. These are hardly comparable.
So what I've decide to do to get at this question is to give some data points that I know of and do a poll so all you gentle readers can give your inputs. Here are some data points that I know of:
- Fred Light in Nashua, NH, who I would guess has done more walk through videos than anyone on the planet, has a pricing page here. Fred says his shoots average $600 USD for narrated walk through (see Fred's detailed comments below in his comment). I believe Fred uses a Canon 5DmK2 and a Merlin Stabilizer. Fred does excellent quality and makes it all look easier than it is.
- The Propvid.tv crew in Brisbane, AU did this property video in 2008 for $8,800 AUD. This is one of my all time favorites. The production on this video is way more complicated than just a walk through.
- Just last week I featured this video that Allan Mackenzie in Brisbane did for $700 AUD. The post Allan gives many of the production details.
So here are the rules for the poll below:
- The poll is for real video only, NOT Ken Burns panning on stills.
- The poll is about video tours with narration of some kind.
- If you are willing to tell everyone about your level of production that you do or even an example and what price you charge I think that would be useful to everyone.
Thanks for everyone's participation.