Don in Florida asks:
I've recently run into quite a string of cancellations of shoots. What is a fair charge for a canceled shoot?
I think there are several considerations when you are thinking about what to charge for cancellations:
- Your cancellation terms must be clear and up front.
- There must be a specified amount of time before the appointment that cancellations can be made or the client must pay the full price.
- I think how much you charge for cancellations should be totally driven by how busy you are. That is, if you are not busy and a cancellation doesn't cost you anything, don't impose a cancellation fee but if you do high volume and a cancellation will cost you the price of a shoot, charge the price of a shoot.
I think the way to be fair is to pass on what it costs you. In some markets where vendors are dispensable, you may loose the customer if you impose a fee.