Whoa! Did I get an education today! A couple of my Kiwi readers (Neville and Martin) put me on to the subject of QR (quick response) codes. This is some of the coolest stuff I've run into in a long time. It all came out of my post yesterday about mobile phones being important in real estate marketing.
First of all Neville pointed out in a comment on yesterdays post that Open2View.com in NZ is starting to implement QR codes on their yard signs. I didn't even pick-up on the reference to QR codes until Martin in Auckland pointed out that QR codes are a big deal related to accessing websites quickly and directly from mobile devices and I should do an article on the subject. Frankly, I'd never heard of QR codes so I scrambled and did some research.
The concept of QR code is simple. It goes like this:
Do you see the implications? Incase you don't, let me explain. All you need to have on the for sale sign or rider is an QR code image like the one above (print it like a label on a laser printer and put it on a rider). To view a tour and more info on the listing all a potential buyer has to do take a photo of this QR code with his mobile phone that has a camera. That is, they push one button and it takes them to the tour. Oh yea, I should mention if you didn't catch it in Neville's reference above, Open2view.com real estate photography franchises starting using this technology in NZ in July of 2009 so you can expect to see it on Open2view.com signs in AU, CA and US soon. If you are in any of the locations that have Open2view franchises you will be competing against this technology very soon.
I think Martin is right, this technology is hot and going to be used extensively any place you want to quickly and easily provide a customer with more information on a product or service.
Thanks to Neville and Martin for educating me on this subject!