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In our line of work, there's a common scenario that comes up all the time. A third party, not related to the real estate agent, wants to use photos you created for their own marketing. Some common examples of when this happens: The builder, stager, int ...

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What Marketing Tactics Would You Put into Place with a $500 Windfall?

Published: 25/03/2020

Allison, from St. Louis, MO writes:

“Now that I have so much time on my hands due to all my clients postponing photoshoots, I’ve been scouring through recent articles on PFRE (great stuff!) and was intrigued with an article asking what people would buy with an unexpected $500 gift certificate, without spending more than that. It got me thinking about asking the same question related to marketing. I’d be interested in how people would spend that same $500 on promoting their business.”

For those of you who haven’t read the article that Allison is referencing, it revolved around asking the question: “What Gear/Accessories Would You Buy with a $500 Windfall?” You can find that article here.

I think Allison has asked an interesting question. Marketing our business ought to be an ongoing consideration but I think that once we start getting back to work, we need to make a special effort at re-acquainting ourselves with current clients and trying to become front-of-mind with our target clients.

That said, this question feels like it would be a little bit harder to make a decision than spending the $500 windfall on gear because let’s face it, we’re all fascinated with new gear and probably less enamored with the idea of marketing! My immediate reaction was to spend it on printing out some really high-quality brochures. Then I thought that it might be put to better use by booking some time with a subject matter expert of some sort to help out with various aspects of marketing (i.e., hiring a website developer to amp-up my site, or someone to improve my SEO.)

So once again, I’ll put it out to the community. What advice would you give Allison in regards to spending a $500 windfall on marketing?

5 comments on “What Marketing Tactics Would You Put into Place with a $500 Windfall?”

  1. In the original article, the gift certificate was for B&H which put a restriction on buying choices. Business promotion sounds like a very good option right now or in the near future. I received an email from Miller's labs and they are still making photo books. Those are a great promotion for good clients. You can present them with photos you've made for them over the past year that they can use when pitching new clients. You could also make a large framed print for their office.

    Learning new skills though Lynda.com (I'll always call it that), KelbyOne or Creative live is not a bad idea. Not just photography either. You may also want to get good with Keynote or Powerpoint so you can create a polished presentation.

    $500 could register 4500 images with the US Copyright office. Some of the money could be used to hunt for infringements.

    Good Scotch ain't cheap either.

  2. Making "Coffee Table" books can be a real impression on your clients, especially if you do work for the whole office. I have a couple that have lounges with couches and mini bars that put these out so potential clients can view.

    The trick is that these have to be coordinated with your clients. Why, because they are not successful with every listing or do not want to be reminded of the pain in the ass client that they worked with. So, let them know what you are doing as a "Favor" and have them work with you through the process. They will love you much more for the effort.

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