Allison, from St. Louis, MO writes:
“Now that I have so much time on my hands due to all my clients postponing photoshoots, I’ve been scouring through recent articles on PFRE (great stuff!) and was intrigued with an article asking what people would buy with an unexpected $500 gift certificate, without spending more than that. It got me thinking about asking the same question related to marketing. I’d be interested in how people would spend that same $500 on promoting their business.”
For those of you who haven’t read the article that Allison is referencing, it revolved around asking the question: “What Gear/Accessories Would You Buy with a $500 Windfall?” You can find that article here.
I think Allison has asked an interesting question. Marketing our business ought to be an ongoing consideration but I think that once we start getting back to work, we need to make a special effort at re-acquainting ourselves with current clients and trying to become front-of-mind with our target clients.
That said, this question feels like it would be a little bit harder to make a decision than spending the $500 windfall on gear because let’s face it, we’re all fascinated with new gear and probably less enamored with the idea of marketing! My immediate reaction was to spend it on printing out some really high-quality brochures. Then I thought that it might be put to better use by booking some time with a subject matter expert of some sort to help out with various aspects of marketing (i.e., hiring a website developer to amp-up my site, or someone to improve my SEO.)
So once again, I’ll put it out to the community. What advice would you give Allison in regards to spending a $500 windfall on marketing?