Aaron in Florida says:
I’m curious how many real estate photographers offer different levels of photos and if so, how they differentiate them? For example, with a 24 photo package, it seems like it would be a good idea to offer 4 to 6 “magazine” quality shots for the most important areas like kitchen, master bed, exterior, pool, etc… For me, these would be shot using 3 to 5 flash/umbrella kits where necessary. Maybe some extra time in post to make them perfect. Then for the rest of the photos just use ambient light and maybe a single flash/umbrella and less time in post.
I suggest that you offer one consistent level of quality of photos because the vast majority of Realtors are not going to be able to tell how many lights you use and how much time you've spent in post. Just look as good or better than your competitors.
What's probably more important than the different quality of photos you offer are the various add-on services that you provide.
Here are some typical add-on services that real estate photographers provide:
Many of these services can significantly add to your income but research your market carefully before investing in the gear to provide these add-on services.