PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Register Now

Latest News

Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

What Is a Licensing Mindset? (And How Do You Develop It?)

Published: 09/11/2020
By: Brandon

Author: Adam Taylor

Over the 15 years I’ve been a professional photographer across multiple industries, I’ve developed something I call a “licensing mindset”. But what exactly is this and how can you develop it so you can make more money from the work you’re doing? A licensing mindset is a way of thinking about your photography work that always keeps licensing opportunities in mind as you move about your daily operations of shooting and editing. In other words, it’s a little thing in the back of your mind that constantly tells you there may be someone else who wants to buy your photos (other than the company who hired you to shoot them). The more you re-license your photos, the more you realize how many companies are out there that need high quality images to help with their branding and marketing. And this realization is one of the first steps in developing your licensing mindset. 

Shot for a design/build firm and licensed to a cabinet company and the cabinet pulls manufacturer.

Let me back up a little and say that I know some of this is going to come across a little hokey; I totally get that. But please bear with me and try to get past the weirdness. There’s no real way of talking about a mindset and subconscious thoughts without sounding a little crazy. But these thoughts have allowed me to generate $48,000 in photo licensing sales in the past 20 months… so please keep an open mind and read on.

In a follow up article, I’ll talk about putting this mindset into motion to help you make more money but before we get there, I think it’s really important to fully understand the mindset—because the more you understand it, the easier it is to ingrain and implement it.

Shot for an interior designer and licensed to a cabinet company (different from above) and the cabinet pulls manufacturer (same as above).

I believe everything starts with a mindset. And I believe the way you live your life and run your business are both a direct result of whatever mindset you currently have. But I also know that your mindset can grow over time—especially if you set out with the intention to change it. So if you alter your mindset, you can alter your actions, and your entire reality can have a massive paradigm shift.

Every time I walk into a space that I plan to shoot, my brain immediately starts to process how I’ll photograph it. I think most of us in this industry probably do this without even really trying—it’s second nature by now. However, at the same time that I’m figuring out the angle, composition, and lighting, there’s another section of my brain that’s processing how I could potentially sell the images of the space to other companies.

This seamless integration of thought patterns is the licensing mindset at work.

Shot for an interior design firm and licensed to the brick veneer manufacturer.

At this point in my career, it’s impossible for me NOT to see licensing opportunities. Not only do I immediately see them when I walk into a residential or commercial space I’m commissioned to shoot, I notice certain brands of faucets in TV shows, and I’m subconsciously hyper-aware of wall coverings like tile and brick when I go into restaurants.

The way products jump out at me is similar to how a certain model of car might to start jumping out at you once you’ve decided that’s the kind of car you want to buy.

Shot for a tile maker and licensed to the faucet company.

When you can see potential opportunities to sell your photos to other companies without even thinking about it, you really open yourself up to a lot of possibilities to make more money from the same work you’re already doing; then, it’s just a matter of taking action.

After shooting and editing the photos, you can identify the vendors within your images, find the appropriate contacts at those companies, send them an email pitch, and start making sales. (We’ll get more into that in my next article.)

Shot for a design/build firm and licensed to the cabinet company and tile manufacturer.

I always say there’s a reason why the term “starving artist” exists. It’s because so often, artists don’t know how to actually make money from their art. I don’t want to starve (and I really love great, vegan food), so I’m always looking for new ways to make money from my artwork.

Maybe you’re not starving, but maybe you just don’t quite have enough money for dessert—or maybe you just want seconds. So let’s develop your licensing mindset so you can have your cake and eat it too.

If you want to learn how to proactively license your photos to home product vendors using my systems, techniques, and email templates, then enroll in the Learn to License Your Photos course.

*Note* PFRE is not affiliated with Learn to License Your Photos and does not collect any payment or referral fees. We believe this information is very useful and could benefit many photographers in our industry. PFRE readers can enjoy $150 off the course by using code EARLYBIRD at checkout.

Adam Taylor is an interior and architecture photographer based in Long Beach, California. Photo by Jordan Powers.