Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Registration not open yet
App Store
blue-triangle-element

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

What Has Changed in Real Estate Photography in the Past Couple of Years?

Published: 30/10/2017
By: larry

Last week Dave asked:

I've been away from real estate photography for a  couple of years. I'm curious if there have been notable changes to how people are creating their real estate images. I'm still shooting 3-6 bracketed images and using the fusion (interior) setting in Photomatix (version 5) for jobs that I feel require a little more hand-holding. I may process some images using the LR Enfuse Plugin. Of my bracketed images I may include a frame or two with a flash to add a little "pop" to the whites or to offset over-exposed windows, etc. I'm still shooting an original Canon 7D from 2009 which despite multiple falls from tripod level, is working just fine.

Is this still a common "go-to" workflow for many people? Have new techniques, software, or gadgets arrived that would prove to be beneficial to RE Photographers images?

I wouldn't say there is a single "go-to" workflow. You can see this from our poll titled "What is your main method of lighting for real estate photography" (6th poll down on the poll page).

The light poll shows that:

  • Lighting with small manual flash is over 25%
  • Exposure Fusion/Flash Hybrid (as you say you use) is around 16%

What has become noticeably more popular in the past few years is hand blending ambient and flash frames in Photoshop. You can see the popularity of this technique in the postings in the PFRE Flickr group.

Because of this increase in popularity of hand blending in Photoshop Simon Maxwell has added several chapters in his Enfuse book on this technique and extended the name of the book to include that technique.

Over the past few years, there are more 360, floorplan and virtual staging products being sold but with all of these things, you have to be very careful to make sure these are in demand in your market.

Probably the biggest change in real estate photography in the past few years is the usage of UAVs.

6 comments on “What Has Changed in Real Estate Photography in the Past Couple of Years?”

  1. A couple of things for me. We are in a huge seller's market where I am, so many agents don't see as much of a need to use professional photography. My business has gone down because of it. Another is that video is becoming more of an impact. I'm getting more requests for walk-through video, so I just bought a stabilizer and starting to practice with it.

  2. What would be an interesting poll Larry, if the data is there through descriptions, is what percentage of contest winning photos in the past two years are blends. If I had to estimate I’d say a good 90%. I could be way off on that number.

  3. @Jim - Excellent point! I've heard that a similar thing is going on in the Seattle market. Very hot seller's market and many homes are selling without even listing them on the MLS! In July 2017 70% of the homes sold were not even listed on the NWMLS. I think many are being sold via Zillow's make me an offer feature. Zillow is becoming a very powerful force real estate sales.

    It is worthwhile becoming a Zillow certified photographer.

    @Andrew - yes, 90% or more of the contest winners in the last couple of years are blends. I'd guess closer to 100% than 90%.

  4. In the Atlanta metro area it's a seller's market so professional photos give agents and edge. The top agents realize this, especially with homes 300-400K and up.

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle