Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

While we can discuss how to capture it, the fact remains that the front exterior photo is THE most important photo in real estate marketing. It's my understanding that, before the advent of online listings, agents were only required to choose one photo ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Register Now
blue-triangle-element

Latest News

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

What Do Real Estate Photographers Do To Make Exteriors Look Better In Late Fall And Winter?

Published: 04/11/2015
By: larry

BadWeatherBill who is located in the New Mexico asked the following question:

Wondering if the pros use any different technique during late fall and winter RE shoots. I would guess if really cold the exterior shots drop down to a minimum, the ground is brown or snow covered, flowers are dead, beauty and color has left the scene. Fortunately, listings also drop but for us in the 4 seasons climate is there anything we can do to make our photos look better?

Here in the Northwest most real estate photographers do hardly anything different in the winter. We get so little snow and it never says long if we get it that you can easily avoid shooting a listing with snow on the ground.

On the other hand in the areas where snow and other winter ugliness is more prevalent many have told me that for listings that come on the market in the winter and are not sold by spring photographers offer to come back in the spring and reshoot. Some do it for free. Nothing hurts a listing like having a winter exterior shot on it in March!

Another factor is that winter is historically a bad time to put a listing on the market because few want their home on the market during the Thanksgiving and Christmas Holidays. So when my wife and I were Realtors we'd go on vacation in Nov and/or Dec.

However, in the current real estate market (in the bigger markets) with super low inventory and low interest rates there aren't enough properties to satisfy the buyer demand. So things are different now than they were in years past.

The Bottom line is if you shoot listing in the winter you should make some kind of a deal with the agent to come back and reshoot the exterior on some beautiful spring day in March if the listing hasn't sold. You'll be a hero if you do!

6 comments on “What Do Real Estate Photographers Do To Make Exteriors Look Better In Late Fall And Winter?”

  1. Since I do several larger real estate teams in the Northern Virginia Area - many of the Realtors have listing that will come on in the winter, but they are actually having me take exterior photos now for their further listings. Good or bad, it's what they want so it's what I do, but with a listing showing a different season then the current season on photos always makes folks wonder how long the house has actually been on the market - but these Realtors feel that green non-snow yards will always show better online then a snow filled lawn.

  2. The winter market definitely slows down a bit but for me it's most welcomed. After working tirelessly all summer I very much look foward to the drop in volume. With that being said, not much changes. If I shoot a listing on a snowy December afternoon and it's still on the market come spring, there's a good chance I'll be going back to shoot the exterior again. Sometimes I will get to shoot the whole property again if there are a lot of views from inside. My exterior only is about 40% of my total price to shoot a full property. No discounts are given as I'm cheap as it is. Any cheaper I'd be moving backwards 🙂

  3. I live in the mid-west where we can have harsh winters. About the only thing I do differently is dress warmer...a lot warmer. When it comes to shooting a twilight my cut-off temperature is 10° F. If it's colder than that I won't do them. I agree that for those of us that have winters it is a must to go back in the spring for new exterior images. The other thing that agents need to stress to their clients is to make sure there are not any holiday decorations displayed. I will go back and do the exterior images for free...but if I have to go back and re-shoot the interior as well because the seller did not take down holiday decorations then I charge a full shoot.

  4. In the past, I've actually had snow SAVE the shoot. When bad landscaping or no landscaping at all (new construction) come into play, a virgin blanket of snow can make all the difference. But as Larry pointed out, nothing kills a listing like snow photos in March (or April here in the Northeast!)

    Generally, I offer a discounted exterior only reshoot fee during April and part of May. In most cases, the houses are already sold. But in the event that they aren't, I'll gladly do it for a small fee... never for free! In my experience I found that doing work for free means the same thing as "take advantage of me". In New Jersey we actually have four distinct seasons. Free seasonal shots would have to be done every three months!

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle