Francesca in the Seattle area asks:
I've recently learned that some interior photographers charge $1000 for a half day and $2000 for a full day service. I know that interior photography is different from real estate photography however, there's a huge difference in price considering that they are pretty much part of the same family. I was wondering if you guys can help me understand the dynamics behind it.
It all has to do with the difference in clients, what the clients do with the images, and the quality of images that the clients expect:
- Real estate photography: Listing agents are typically not trained in the arts and don't have very high expectations about the quality of the image. Frequently, they want images that are as cheap as possible and use them for a few weeks or months. They typically don't see the images as part of their personal branding, except for very upper-end agents who are willing to spend much more on photography.
- Interior design or architectural photography: In this case, the clients have been trained extensively in the arts and visually have much higher standards. The photographs document their personal creations which they use in their own personal branding. So in this case, the images are a much bigger deal and they see them as much more valuable!
Of course, there is a range of what you can charge in both of these areas.