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What Can Real Estate Photographers do to Give Their Website Higher Google Ranking?

Published: 22/02/2017
By: larry

Ian in Florida asked:

How do I get my website to show up on the first page of google results? Does anyone enter keywords into the metadata of their photos in Lightroom in order to increase their visability to search engines?

I think the priority goal is to do what's required so that when someone googles "your town real estate photographer" or some derivative of that string your business website shows up as close to the top of the results as possible.

The number one thing you can do is to add or claim your business on Google. For detail instructions on how to do this see this google tutorial. This assures that when someone does a google search for real estate photographers in "your town" you are close to the top. This approach is not as effective in cities that already have hoards of real estate photographers with a google business entries but it still may get you on the first page of results.

Sure there are lots of SEO tinkering (like HTML metadata and photo metadata and using keywords) you can do that will affect your business site's ranking but I'm skeptical that it is anywhere near as productive as claiming or creating your business entry on google.

9 comments on “What Can Real Estate Photographers do to Give Their Website Higher Google Ranking?”

  1. In addition to the recommendations above, you could set up a pay-per-click Google adwords account. Your AD would appear top of page one in response the key phrases you set up (any number), and is free advertising until someone clicks on the link and actually visits your site. You can set daily limits on how much you want to pay. The cost per click is variable depending on the popularity of your business and competition in your area. For example, if it costs $0.50 per click, you could set a daily max of $5.00, so after 10 people visit your site on a given day, your AD stops for the rest of that day. You can suspend your campaigns at any time.

  2. One thing that makes a huge difference is the AGE of your domain and website. For those of us who were online way back when the internet was in black and white(!), our websites rank very high just because they're OLD (age has its privileges). These days, it's far more difficult to rank organically on Google than it used to be as there is so much more competition and only so many spots on page 1. It definitely pays to be an early adopter when it comes to the internet. Keeping your site very focused (with keywords) on a narrow and specific geographical area (vs. real estate photography in general) definitely helps. Of course, "claiming" your business on Google is the easiest way as long as there is not a lot of competition.

    Be sure as you check YOUR rankings that you log out of Google before you check, as you will always rank better if you're logged in since you've visited your own site quite often. It's easy to get mislead as to your actual rankings if you're logged in to your account when you search.

  3. A favorite subject... Btw, it's not necessary to 'claim your name'. Although it MIGHT help getting noticed a tiny bit quicker, trust me, Google will find you - if your site is worth finding.

    SEO is a massive undertaking. The best thing to know is that it's a process. There is definitely not a 'magic plan'. And, when you do get on the front page of Google, although you've conquered the huge SEO challenge, it really doesn't mean much - compared to the next hurdle which is getting someone to contact you, or the art of 'Conversion".

    Anyone can pay to be on the top of the page 1 Google. But to a lot of people, it's the 'organic' search results that matter. Here's a couple things that'll help get them:

    Keep your front page simple: It needs to load FAST (mobile too). Only 3 things matter here: Clarity, trust and a call to action. Text should be 2 or 3 paragraphs max, each with under 3 lines. What do you offer? Can you be trusted? What should they do? That's it.

    Photos that show above the fold on the front page need to be optimized: 1860 px max and keep the resolution/ quality MED or LOW. Google loves pages that load quick. Be sure to name your files the way you think people will search (such as real_estate_photography_seattle, ditto alt tags on photos. It is well know the Googlebot reads these.

    Get yourself a Google+ page. Get some reviews. Google loves it (of course).

    Link all your SM accounts to your site (goes without saying).

    If you have WordPress, use the free YOST plug-in. Easy, simple, deadly.

    Get links to your site from heavily trafficked sites (like this one!) Btw, Larry is providing a HUGE benefit by letting folks include their link in a post of his site.

    Consider paying to be on page one for a period of time. It's a strategy that can increase your traffic and move your organic rankings higher.

    There's really way, waaaay too much to list here. I've found Sean Ellis an excellent (possibly the best) resource for this type of info. I follow his twitter feed and it's helped me immensely - using what I've learned from him, I find myself Google page 1 *organically* on almost every real estate photography search in South Puget Sound. Here' a link to his feed:

    https://twitter.com/SeanEllis?lang=en

    But again, being #1 on Google won't automatically increase your business.

  4. @ Fred Light; easiest way to do that, and save the trouble of logging out (assuming you are a Chrome user) is just to pull up an incognito window.

  5. I can guarantee any website to be on the first page of the search results. If I get to define the search term.

    SEO results is a moving target. As soon as advertisers figure out how to cheat the system, Google changes the formula.

    There a few things that will guarantee that you are NOT on the top results. Black-hat SEO techniques like copying the text of your competitors website and publishing them on your own as white text on a white background. Keyword stuffing, that is more than 128 characters, is also penalized.

    As mentioned before, age is a big plus, but not if the content is stale. You need to make monthly updates or your Page Rank (named for Larry Page) goes down. Relevant links are good. Very good. If your site is linked from another RELEVANT site, for example a link to an article on your site would be like gold. A link from an irrelevant site, also called a link farm, is a big negative. Remember, we're talking about Google here, and Google is using AI more than anyone else. The search engines actually "look" at images using AI, and if your site is full of images that also appear on other sites, then expect a negative effect.

  6. Lots of great info here! I use an SEO and pay $210 a month for the service. Every single month I have recouped that amount and more. Getting Google reviews, Business Facebook page reviews and if you are on Houzz, Houzz reviews. I recently received 3 new Facebook reviews and the calls and inquiries on my site have increased 10 fold. I would say I receive at least 1 to 2 calls or inquiries a day from possible new clients. A blog also helps. Google loves blogs!

  7. I agree with Dave, seo is great and all but probably more important it what you say and how you say it when people do call. My conversion rate feels very low. I think at the very least having a standard spiel that you can sort of fall back on is a good idea.

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