Jon May, real estate photographer on the Australian Sunshine Coast was asking me recently about the subject of doing a blog in addition or associated with his portfolio site. Jon asked, what should I blog about and how can I use it to build your business etc.
Jon started blogging just recently to take advantage of some publicity he got in his local newspaper. Here is his blog. Jon has been shooting early morning portraits on the beach. Great way to meet all the locals and pass out cards.
As Jon said, "...there hasn’t been a spike in visitors to my website, nor has anyone yet left a comment on the blog! To date though I have had two requests to quote on property-related jobs, another from a pregnant woman who would like a sunrise portrait (a paying gig), and a phone call tonight asking when and where I might be next so she can happen by with her dog!"
I admit, I don't have much experience with this kind of blogging where you want to reach a geographically local audience. I'm more familiar with the approach of reaching a world wide niche. Despite that, here are some of my thoughts on the subject:
So what are people's experiences with blogging about your business? Does it help build your business? What are some of the ways to keep it focused on your target audience?