PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” ...
For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities.
PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
After almost two years of planning, designing and development, PFRE 2.0 is finally here! I hope you will all take some time to explore the site and share any feedback you have.
When we set out to redesign PFRE we had three main goals in mind:
Update the overall look and feel of the site
Improve the user experience - Especially with regards to how readers comment on articles and interact with each other in general.
Accomplish these goals without sacrificing the rich history and content of the original PFRE
All information that used to be found under twenty-one categories on the homepage is now consolidated to six main tabs:
Reading- This is where current and historical articles can be found. We have also highlighted some of the most popular categories and included an "all categories" link that will take readers to a list of every category ever posted on PFRE.
Community- This is where readers can access and sign up for the new PFRE discussion Forum. (Instructional video soon to follow)
Contest- The monthly contests will now live right on PFRE so there is no need to go off-site to enter or view the contests.
Conference- A tab dedicated to conference news, updates, etc.
Podcast-A tab dedicated to the new PFRE podcast which will be launching soon.
Resources- This is where readers can find vendors, book recommendations, coaching, helpful links, tutorials, workshops, directory etc.
Over the next few days we will follow up this post with a video overview of the PFRE Community Forum. In the meantime, please take a few minutes to watch the video below and get familiar with the new PFRE platform.