Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Register Now
blue-triangle-element

Latest News

Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Welcome John Durrant To Real Estate Photography Blogging

Published: 30/03/2011
By: larry

I'd like to welcome John Durrant of the UK and his Property Photography Blog to real estate photography blogging. John is a long time property photographer in the UK that also has a business in post processing photos for estate agents (that's UK for real estate agents) called Doctor-Photo.

John says, "I'm on a one-man-mission to get the UK estate agency industry to wake up to the fact that they're in the business of marketing property; and I point out that they're the only industry in the world that'll try to sell a product worth £150k (average value of a UK property) with a compact camera and no idea how to use it!"

Hear, hear! John and I have the same passion! John and I agree that both the UK and the US is far behind AU and NZ when it comes to property photography. There is much that photographers in the US and UK can learn from watching what photographers in AU and NZ are doing.

2 comments on “Welcome John Durrant To Real Estate Photography Blogging”

  1. Amen to that! When describing my business to friends I always say that if one is looking to drop $50,000 on a new vehicle and visits the Ford website to browse their wares, they won't see cell phone images of new trucks, why? Because they have a marketing department that does their job. What many agents don't realize is that they ARE the marketing department, and the images that they place online for the world to see have to justify the cost of the home - but in many cases the images do the opposite.

    Amen again!

  2. I've sold 3 listings this year within days, and with offers over the appraised price- All due to the photos. Almost all buyers are searching the internet for real estate. Photos are the most important part of advertising a house. And if a agent uses a photographer, its easy to get listings!

    Welcome John!

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle