PFRE reader Ron Rosenzweig showed me his digital magazine called Florida Designer Homes Magazine that he launched last summer for the purpose of keeping his name in front of potential clients and making contacts with new clients. Ron describes setting up the magazine as follows:
I set up a website to host the publication as well as using it as a focal point for updates in the custom home real estate sector. Several clients came forth with sponsorship for the magazine in the form of advertising, much like a traditional print publication. The target audience of the magazine are those professionals in the massive but depressed construction and real estate businesses. The benefits of this promotional effort include putting my clients work in front of prospective connections as well as showcasing my architectural photography. Interior designers, architects, building contractors and realtors are keen to network together in hopes of developing relationships that will lead to referrals and new work.
Florida Designer Homes magazine has further lead to the creation of an informal series of networking events that provide a platform for making new connections within the construction/real estate industry. In recent months we have had a cabinet showroom, an interior designer and a large realtor host the events and provide refreshments and hors d'oeuvres. There is no substitute for actual face time in making introductions and having an opportunity in a relaxed atmosphere to begin a business relationship.
Ron says Florida Designer Homes is responsible for more than 300 new connections on LinkedIn.
Ron has also used this digital magazine platform fo an online real estate presentation for a newly constructed vacation rental home on Hutchinson Island near Stuart Florida. This presentation is designed for prospective renters. One of the strengths of this platform is that it is iPad and iPhone friendly so it provides maximum access.
It occurred to me that this eMagazine presentation format is very similar concept to that many photographers use a blogs for, where they discuss what they are shooting and show their recent work. The eMagazine format may be easier for many people to relate to because most people are more familiar with the magazine format than the blog form of presentation. Ron uses issuu.com for his digital magazines but there are many different sites on the net that let you do the same thing.
Thanks Ron for sharing your approach to marketing with us!