Lonnie from Detroit, MI writes:
“I want to share some data with my clients on the value that video and aerial work can deliver for their listings. I already use the sources that I’ve gotten from PFRE on the impact that real estate photography can have for an agent. I’m wondering if there’s similar info on the impact of using aerial photography and video in the listing as well. Can you help?”
Thanks for the question, Lonnie. In my research into answering your question, I've found some interesting information for you that I think might be helpful to augmenting those specific services. It’s an article from a group called Carrot.com. The article just came out this past May and it cites quite a few data points. Here are the two nuggets from the article that I think would be most helpful to supporting the value of video/aerial work:
That said, there was another bit of info that caught my attention in that article; and while it may not be directly related to the video/aerial aspects you're looking for, I think it might be valuable to you as well, and it was this: “The typical homebuyer searches for 10 weeks and looks at 10 properties before choosing a house.” This stat intrigued me because I know that if I were in the process of buying a house and I had to spend TEN weeks looking at listing photos/videos that all looked the same (i.e., shot corner-to-corner, with flat lighting like we see so often in our field), I think I’d go nuts! So, Lonnie, while I commend you on your desire to find data that supports the services you offer beyond still photography, I'd respectfully suggest that, on top of the latest statistics and providing stellar customer service, there are more impactful ways to impress your clients. In particular, making a commitment to:
So yes, use data points to augment your marketing but also remember to find your own style and then, market the heck out of that!
Anyway, what advice do you have for Lonnie regarding his desire to market his video and aerial work.
Tony Colangelo is a residential and commercial photographer, as well as a photography coach, based in Victoria, BC, Canada. He is a long-time contributor to PFRE and is the creator of The Art & Science of Great Composition tutorial series.