I think this is a very effective video that shows off Mike's technique, the high-end equipment he uses and it has a very personal feel yet it is short and simple. The more you can build your face and personality into your brand the better. I look at at a lot of real estate photographers websites and I'm struck with how few of them even feature a photo of the photographer's smiling face, let alone a short video. Great idea Mike!
As I told Mike, I only have one criticism of the video. I would really like to see the finished image for a few seconds at the end of the video right around where Mike says, "it's satisfying to create one remarkable image". Mike says they considered that but decided not to.
So here is the final image that Mike is creating in the video.