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US Interest In Real Estate Photography At An All Time High

Published: 04/06/2013
By: larry

RegionalInterestIf you are in the business of real estate photography it's instructive to look at Google Trends result for the search English search term "real estate photography". What Google Trends shows is an analysis of how much and where people are searching for a given search term.

Here are some of the things it shows as of June 3, 2013:

  1. The only time in the US interest has been as high as it is right now was in May of 2011.
  2. Between 2004 and 2013 there has been a significant increase in interest in real estate photography happening everywhere.
  3. Australia has more interest in real estate photography than any other English speaking country.
  4. There is more interest in real estate photography in Seattle than in any other city in the US.
  5. The interest line illustrates the seasonal demand nature of demand for real estate photography. This results from the fact that hardly anyone wants their home on the market from Thanksgiving through Christmas.
  6. Interest (Demand) in real estate photography did not significantly decline during the 2008 & 2009 real estate rescission in the US.
  7. The following states are ranked highest in interest in real estate photography: Washington -100, Arizona -96, Colorado -95, Alabama - 93, North Carolina - 92, South Carolina - 88, Tennessee - 83, Oregon - 82, Missouri - 80, Louisiana - 80, Texas - 79, California - 75, Florida - 71, Massachusetts - 70, Connecticut - 65, Georgia - 61, New York - 60, Pennsylvania - 59, Minnesota - 59.

So what value is all this? Well it helps explain the clear variation in demand that we see happening in real estate photography. It explains why it's harder work building a business in some locations than other.

3 comments on “US Interest In Real Estate Photography At An All Time High”

  1. Iran: I've been shooting real estate photography full time here in Brisbane since 1998, and we have a long history of agents who demand professional photography. However, that has also meant that there are a LOT of real estate photographers working the Brisbane area, and some of them are operating at ridiculously low prices (in an effort to get a share of the market). So yes, it's a good place to work as there is demand, but it is very, very difficult to crack the market because there are sooooooo many photographers here.

    But why is Brisbane the number one place for searches, even more than cities with far higher populations? I don't know why that is.

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