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This Week In Real Estate Video #96 – Video From The Sunny Island

Published: 01/02/2014
By: larry

ClintonPohI got an email last week from Clinton Poh, founder of Inter-State Realty in Singapore (the sunny Island) who is a reader of the PFRE blog and particularly the This Week In Real Estate Video (TWIREV) series. Clinton and his team are continually looking for ways to improve their services for property owners and engage with their audience better and have decided the best way to do that this year is to focus on creating better video.

First of all it's great to find another team of real estate agents that are focused on doing great marketing!

Clinton would like some suggestions from TWIREV readers on how to raise the level of his video. Here is his description of their recent video:

The camera used for this video was the Nikon D7100 and the 10-24mm lens. Many of our initial purchases were hugely dependent on your recommendations and for that, a big thank you!

The moves in this clip were all done handheld. We recently bought a slider but didn't manage to use it for this video clip. In fact, we are still learning lots about how to create better shots and creative videos to give a better visual experience for our viewers.

After the shots were taken, I asked a friend who does some video work for help and he used some software to "stabilise the shakes".

My feedback for Clinton would be to:

  • Learn to use the slider, this would improve the moves although they look pretty good for being handheld.
  • Add a little staging (decoration) for this kind of condo. Put bedding on the bed and add a few  decorative items. A few flowers or art items would make the property look more attractive.
  • Since the pool is a major feature add some pool level shots and perhaps a short sequence of the entry or front of the building. These could be added without adding much time.

Anyone else have any guidance for Clinton and his team?

14 comments on “This Week In Real Estate Video #96 – Video From The Sunny Island”

  1. My only constructive comment would be to slow down on the pans... a lot. I was so anxious/exhausted trying to keep up with the camera that I couldn't enjoy the room and most importantly, get any warm-n-fuzzy feelings to the property.

  2. I agree with everything said. Slow it down a little, and everything Larry Said. More of the pool. But I love that you kept is short! If you slow it down and ad a little more of the pool, your vid will of course be a little longer. But I think you can probably keep down under 1:15.

  3. I agree about slowing it down, especially the first couple of interior shots. The video tells me to relax, and then it feels like I'm frantically running through the apartment. Also, a bit of color grading goes a long way. Just take a few minutes in your video editor to get your colors consistent from shot to shot. It's especially noticeable in the bathroom split-screen. Is that the same bathroom, or is there one white bathroom and one green bathroom?

    I also agree with Larry that building amenities should have some screen time.

    With all that said, this was pretty smooth for handheld with software smoothing. Most of your shots could have been done on the slider without all of the post work stabilizing footage.

  4. Take one of Malia Campbell's upcoming video courses! All that will be covered. Worth the investment!

  5. Hi Guys, you will look back on this video a year from now and have a good chuckle. The more you do the better you get and fast! The split screens were hard to even understand what I was looking at and before my brain had time to figure out it was a split screen, the shot was gone. Much to quick and the music as well was too howdy doody. The goal is to use the music to inspire and calm at the same time remember that. It's not what you personally like, it's what overall sells that feeling to the vast majority.

    The biggest tip I could give you is to learn to shoot in manual. Auto exposure if awful. Coming into a room it's exposed nicely then the windows take over and the room goes dark. This is not a good way to shoot. Learn the camera and what it can do. Also learn post editing such as colour grading and sharpening etc. It's baby steps and don't get overwhelmed as it will all come to you with practice practice practice.
    Jamming in fast shots to keep video length down is not wise either. Each project is a blank canvas and ignore all the posts about what is the right time.

    By using your slider for smooth transitions, better music and shooting in manual, learning exposure and white balance you will improve your quality a lot. Slow down all movements and use split screens only where they make sense and you're on a good path!

  6. I would have been happier with a video twice as long and with slower moves. Matt has some good points on shooting in manual mode. The pool is a nice feature, but the pan with the UFWA lens was too distorted for my taste. One of the pros of shooting video over using a Ken Burns effect on a still is the perspective you get from parallax shifts. Finding the positions to take advantage of that is something that is worth getting a feel for. Another thing to always to with camera moves is to start early and end late so when you are editing, your selection will start and stop with motion in the segment. Even one still frame is noticeable.

    The rotating shots might have benefitted from being slower and you might want to look into using a slider and a rotary table at the same time. I happen to much prefer linear moves over rotational moves and would suggest if you want to use rotation, is to use it only once to move from one feature to another and keep it short.

    I too found the split screen a little confusing even on a second viewing and by the time I realized what I was looking at, it was gone. Partially it was the speed and partially the perception time. A slow horizontal wipe in the same place might have been something to try although that's often something that needs to be shot for and not always something you can pull off in editing with any old footage.

    I would have chosen different music, but tastes vary around the world.

  7. I dont care what anyone in here says. The shorter you can make these things the better! This vid is very short so you have plenty of time to work with. I don't see enough in this space to justify going more than 2 min, but I would highly suggest keeping less the 1:30. This is a group full of real estate and architectural photographers and can sit through and appreciate long well made videos of homes. However, if somebody is watching their 20th real estate video the will get board and frustrated very quickly. Also most people are used to moving quickly through the internet. A fantastic 1:30 video will be far more effective than a fantastic long video. SHORT AND SIMPLE is the way to go. So many people feel the need to tell the whole story of the space. It is not necessary. Shoot the most important spaces and nothing more. LEAVE THE VIEWER WANTING MORE. That way they can call the agent and ask for more. After all that is why we are making the video in the first place. Also, you have had more than 1500 views. I dont know how much of that came from this site, but it seems you have already done something right. Good luck.

  8. We're still babes in the woods as far as video goes Clinton but as Matt said 'the more you do the better you get'.

    Listen to your buyers - they are your best critics - if you get the chance to subtly get their feedback that will help you develop YOUR own style.

    The debate on the 'correct' length of a video has been done to death so I'm not going to bite today...

  9. @Sharon - I'm with you! It always seems to come back to proper time length and the subject has been exhausted!! Everyone is seemingly an expert on the subject stating opinions as facts. Enough already

  10. I agree with most comments however I would be shooting at dusk or just on sunrise to make the interior (lighting) greater than outdoor lighting this way you wont have the blown out window in the kitchen and as well as I would straighten up the blinds in the bedroom, definitely slow down on the panning shots and forget about the split screens. Its obviously a high floor, take a clip of the lift and entry to the building as well as the pool in the building to further show off its lifestyle of the building and any other facilities and as well maybe the surrounding area around the building and its location.

  11. I want to apologize for my obsession with time. I got a little carried away. I do care what others say in here. my statements are not fact just my opinion. There are a lot of other things to consider when making an effective real estate video, and there is a lot of good advice above. However, I would hate to throw the time discussion out, as I think it is an important one to have. I would love to see some solid data on the topic, but dont know how one would go about collecting it.

  12. @Matt
    I agree 100%. And the odd thing is that the majority of those who have opinions on the "time" subject have done very little actual real estate video themselves.

    The best data is collected by shooting more videos, if agents are happy with what you are providing and keep ordering, that should be all the data you need. Every region is different and what works in Australia might not in Toronto. Like Matt said, there are far too many "experts" commenting on the do's and don'ts of video these days with very little experience themselves.

  13. Many thanks to Larry for the featured post.

    And we greatly appreciate all the comments posted here.

    The length and pace of video has always been one of our concerns as well. Whilst we view the videos ourselves from an agent's perspective and always wish for more clips to be inserted, truthfully, it's probably better to keep it short and just "enticing" enough to maintain the audiences' attention and hopefully, pick up the phone and call us.

    We will definitely be seeking to improve the quality of our shots with sliders and other equipments over time.

    Absolutely agree on the concept of staging. Unfortunately, there seems to be a lack of such service providers here in Singapore. Seems like it's something we will need to d-i-y.

    For facilities and even nearby amenities, we must learn to capture more of these to allow the viewers a more in-depth look into the development and it's surroundings.

    Time of shoot - we will take note of this and try shooting during dusk and see how that turns out.

    Big thanks out to everybody from sunny Singapore!

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