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This Week In Real Estate Video #95 – Belacroix Suite In Hollywood

Published: 25/01/2014
By: larry

1206HavenhurstThis week Nick Marshall of Real Estate Web Solutions in Southern California sent me an example of their recent work  they did for Sotheby's Beverly Hills.

Nick says:

We've done some improvements to our videos - upgraded to Canon 5D Mark III's, konova sliders, glidecam hd2000's and the latest manfrotto video head (MVH500AH).

This week we shot a video for the very prestigious Belacroix Suite / The Haventon Building in West Hollywood, CA for Sotheby's Beverly Hills.

The video is a lot longer than we're use to doing (prefer 90 seconds), but the location footage @ 2:07 really extended the video quite a bit.

I think the video is very well done. To me the thing that stands out the most is how well the video and stills are integrated together into a tour/property site. If you watch the little promotional video on the site you'll see that this is their focus. Nicely done Nick and Mike!

7 comments on “This Week In Real Estate Video #95 – Belacroix Suite In Hollywood”

  1. Nice. I didn't find the length any problem at all. The narration moves it right along.

    I do take notice that this property, which is going for some hefty bucks, has 20 stills. Not 35, not 50, but 20. The images seem to hit the highlights of the apartment without going overboard. The only thing I am left wondering is if there is a garage or do you have to park the Bentley on the street?

  2. this is a well executed video, flows well and it provides a great overview of the property, the stills are well done, overall it appears to be great quality work.

    According to their pricing the realtor spent approximately $500 on the video, stills and website, I'm assuming since they got the base package for pictures they went with the free version of the website. There must be at least six to eight hours of labor producing this, in California add an additional 30% for taxes and workers comp plus the cost of equipment and insurance, what kind of profit can there be with this prices?

    This isn't a criticism, if they can produce this level of work in an hour or two then that would obviously improve the bottom line but I'm curious, when you consider just the number of camera moves and shots how long did this take? Its seems that for the level of service you provide your prices are pretty low, is that to get more business or its all realtors are prepared to spend on million dollar plus listings?

  3. I agree with Chuck. The price seems very low. For a video and still photo package like this we are starting at around $1500 and going up from there. This looks like about 4 hours of shooting or 2 different trips to the location (there are dusk and day shots) and maybe 3-4 hours post production?

    Very good video.

    a little constructive criticism - when shooting a scene with a poorly lit room or hallway that you can see in the shot, perhaps use some external lighting to balance out the shot a bit so the hallway or room that you see in the shot doesn't look like a dark hole. (example at 1:18 where the hallway you slide to looks really dark) This is an issue shooting video with DSLRs. Only charging $500, it wouldn't make sense to purchase high end video recorders that handle these less than ideal light situations better.

  4. @Charlie - I think Chuck was saying $500 for both the video and stills as a package which according to your estimate would be 4 hours just in shooting. Then you have to consider how much work on post.

  5. I really appreciate the comments and suggestions everyone. Here's a little insight into the project, pricing, shoot time and editing. Myself and my partner Mike did all the shooting and editing for this project.

    All video was captured with a 5D Mark III and 6D with Canon 17-40mm and 50mm lenses. Editing was done in Final Cut Pro, color correcting and split screen work was done with FCPeffects plugins. For multi service projects, one person edits photos and one person edits video.

    This was a base photo (10 luxury) of $179 + $99 for twilight. We delivered extra photos because it was one of two projects for the client that week.

    The video is a $199 base, $99 for the agent on-camera portion and 2 hours of location shooting @ $80/hour. For the agent on-camera portion, one of us handles that while the second shooter starts capturing video of the property with the slider and video head.

    All property video and photos were captured over 4 hours, with a 30 minute break between. Location footage on Rodeo drive took 2 hours to capture. Photo editing time was 2 hours and video editing time was 3 hours after revisions and rendering for a total billable hours to 8.5 hours per person *17 hours combined*

    Total Project = $736

  6. @Nick Marshall, thanks for sharing your video and the details in how you produced it.

    I realize that often times that when I comment anything other than how great it is then its perceived as negative but considering how much you charge and as a result how quickly you have to work makes what you've accomplished that much better.

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