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This Week In Real Estate Video #87 – Property Video of Michael Jordan's Home

Published: 07/12/2013
By: larry

MichaelJordanI already had a post written for This Week In Real Estate Video, but when Anders Carlson sent me a link to this property video (here is the YouTube version) promoting the auction of Michael Jordan's 56,000 square foot home just north of Chicago, IL I wanted to point it out and get reader's opinion on it.

The first thing that caught my attention was the fact there were so many places in the video that it appeared it was being shot with a near fisheye lens. After watching it more carefully it appears that this video is shot  in two ways. The shots with people in them appear to be shot with a conventional DSLR on a Steadicam of some type while all the ones with the ultra wide near fisheye lens are done with a UAV. Clearly all the high outside shots are done with a UAV, but also many of the interior shots where the camera moves smoothly over furniture and high into the corners of the basketball court are also being shot with a UAV equipped with a Hero 3 like camera.

What do you think? Am I hallucinating or is a large part of this video shot with a UAV?

22 comments on “This Week In Real Estate Video #87 – Property Video of Michael Jordan's Home”

  1. I think you are correct, Larry. I'm sure that the shots could have been made another way, but in a few scenes you can see some vibration and the image does look like a GoPro'ish camera. Did you see any other advertising for the property? This video production has the flavor of a TV news magazine celebrity puff piece more than a professional presentation of the property. Not that it's going to matter. The property is likely to sell for a fat price.

  2. But there is also lot of shots which have been made with UAV, 2.38 no reflections on tv so it have to be UAV,3.18 fly through etc..

  3. Considering the celebrity status of Michael Jorden, I think it's very slick, very well done, and appropriate in its tone and presentation. Whoever did it, I say "great job"!

  4. You can see the multicopter reflection in the basketball backboard in the beginning, flying indoors is not a problem very stable air. I wondered why the steadicam operator had the camera so high all the time unless they were trying to show you how Micheal sees it. Definitely not a movi since those are much more stable. So what did it sell for?

  5. To answer the original question Larry. I think a lot of the property was shot with a drone mainly as such a large property. To be honest it did not worry me to much as the enthusiastic host's were guiding you to where they wanted to take you. Great job all round. Liked the video a lot.

  6. So I'll play devil's advocate. Did they properly follow all the current draconian FAA regulations for commercial UAV flights in the good ole US of A??? Hmmmmmmm

  7. @Richard - I raised the point about shooting interiors with UAV not because of wether or no it's legal (no one is paying any attention to that) but more because of the fact you can replace cranes etc and get some very cool shots very easy... e.g. the one near the beginning where the shot swoops in the front door over furniture etc and several of the shots in the basketball court... no way to get those shots any other way. UAVs my change the game for interior videography.

  8. @Larry - They might, but not likely. You can certainly get some interesting shots with a MR, like flying through a room and out the French doors etc, but obviously all of the same photography principles apply so going from inside to out is difficult enough without a MR. Chances are most on this forum would be flying a Phantom with a GoPro, which is fully automatic and the likelihood of getting a decent shot in such a scenario is pretty low. Most everyone commented on the lower quality of the AP shots in this video, not like its that bad but noticeable and maybe it could have been improved in post, we don't know what they did.

    So if your going to use a camera that has the type of control that will provide good quality, something like an NEX with a gimbal for stability your looking at a MR that has an AUW of about 7+ LBS, not a Phantom and that MR needs to have at least 12" to 14" props. That large of a MR in a confined space could cause serious damage or injury. Yes since its inside a more controlled environment flight stability will be better, however, most MR's control is over 2.4GHz, the same frequency as wireless devices, most of the time when a pilot loses control of the MR it is because they are flying beyond their capabilities or their is some sort of electronic interference, seldom is it a result of the wind. What DJI is promoting with the Vision is 5.8GHz but the higher the frequency the more likely the signal will be occluded, especially indoors.

    Can what your talking about be done, certainly, I've seen some great shots of auto showrooms and in your example of the basketball court, but your potentially putting your business at risk to get those sorts of shots so you had better have a MR that has the kind of electronics and redundancy built in to prevent the myriad of bluetooth devices those kinds of house have in them from interfering and causing a crash.

    A large part of that video was aerial, do you think the FAA will go after that RC pilot? Or will they ignore it because its Michael Jordan's house..

  9. That video works great. Entertaining for sure. Would have been better if it were sunny but then again, it enabled some interior shots to capture the outside too.

    Must be a tough sale. It's not often auctions leads to market value sales prices. But finding market value for such a large home with all the amenities isn't easy.

  10. @Larry
    It definitely takes a home on a grand scale for the fly through shots to work. The middle class homes I typically photograph would be horrible candidates.

  11. very nice home....I would guess they used a video production company that does NOT specialize in Property Video. In my opinion, while the production is good, this property deserved better. You don't shoot a property like that with go pro, on an overcast day. They should have hired still motion to shoot the people and a Propvid company to shoot the IS MICHALE JORDAN!

  12. The interior shots don't fall under FAA jurisdiction because it's not open air space. Theoretically, if you could put an enclosed net around a property, you could use a UAV for commercial purposes all you want.

  13. Given the budget that these guys have, I think this could have been more technically sound. I also think the tabloid narration was really annoying (just my taste), but I watched the whole thing. And by the end of the video, I was convinced this home is worth every bit of the original asking price. Minor technical issues and annoying announcer aside, this video does a nice job of showing how grand this home really is. Concierge auctions takes 10 percent from the buyer, so if the home goes for 20,000,000, they will get 2,000,000. They have a giant marketing budget compared to the average agent. In addition to videos, they make hundreds a very high quality photo books for every home. They send out expensive auction invitations made of wood, and pottery among other things. And they will foot the bill to fly top agents out for property promotions. Interesting concept for luxury real estate.

  14. @McCarthy et al - Given the choice, I'd rather live in Devon! 15,000 sqft (1,400 sqM) would be way to much for me to run and maintain. I enjoy my privacy too much to have to put up with a staff constantly around.

    I also prefer to be outside, so a small cottage is fine for my needs.

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