This little video by On One Media in Ottawa and Toronto makes the case for using property video particularly for upper-end properties.
Of course this video is talking to agents, not home buyers. I think it's a great example of the marketing message property video producers need to be getting to agents.
A related example comes from Brett Clements of PlatinumHD in Brisbane. Brett told me a few days ago about one of his clients who has totally bought into the importance of video to the point that PlatinumHD provides McGrath, one of the pioneering real estate portals in Australia, with a complete infrastructure for embedding video in their website and has provided over 2,000 video productions since March. mcgrath.com.au just went over the 500,000 video viewer mark.
It's worth pointing out that Australia has repeatedly demonstrated that they are ahead of the rest of the world in real estate marketing. This is likely just another example.